Erwan Le Meur, breeder and organic farmer at the Clercy sur Moyaux farm in Calvados, has managed to find a way to attract the local consumer.

He made himself known by betting on a sign on the departmental road indicating the direction of his exploitation.

He explains the tricks of his profession at the microphone of Théo Maneval.

Théo Maneval replaces Sébastien Krebs this Monday, May 24, 2021.

Guest (s): Erwan Le Meur, organic breeder and farmer at the Clercy sur Moyaux farm in Calvados