Every morning, Michael Darmon analyzes political news and gives us his opinion.
This Monday, he is interested in the video of McFly and Carlito filmed at the Élysée with Emmanuel Macron who played the game of anecdotes.
This offbeat video of the President of the Republic aroused strong reactions on social networks, in the opposition but also in the majority.
Michael Darmon replaces Nicolas Beytout this Monday, May 24, 2021.
The President of the Republic received the two influencers Mcfly and Carlito, stars on social networks. He had promised them a competition of anecdotes in return for a song they made on the barrier gestures having obtained more than 10 million views. We have therefore seen Emmanuel Macron play the game with great ease, far from the official codes of presidential communication. Yet, according to Michael Darmon, it is more of a classic.
It is rather a great classic because, for French presidents, trying to talk to young people is a tradition.
When we open the grimoires of the Elysée's communication operations, we find the famous recipe of François Mitterand interviewed in 1985 by an Yves Mourouzi, a buttock on the presidential desk and a president taking up the journalist by explaining the terms to him " trendy "and" chebran ".
It was unheard of.
A scene written and rehearsed with the great communication master of the time Jacques Pilhan.
The aim was to restore the image of the president to the younger generation.
In fact each president needs to show that he is in touch with his time and we can find similar initiatives for the other presidents.
So nothing new under the sun of communication.
However, we can note a particularity with Emmanuel Macron, he is particularly at ease in this exercise.
It's an actor ?
Let us not forget that he has a very advanced theatrical training.
He is the president of the selfies and selfies generation.
He understands this generation that loves to stage itself.
"Ego-logy" is a contemporary fact and Emmanuel Macron is a contemporary president.
He has been communicating since his election on social networks, giving them full status alongside traditional media.
Since the start of his mandate, his days have been monitored continuously on an account kept by the Élysée.
He is the Instagram president and this allows him to maintain the connection with young people.
Can this be used politically?
2022 is next year and has the video been viewed over six million times?
This is Emmanuel Macron's real risk-taking, that of confusing "audience" and "membership".
And in terms of their economic model Mcfly and Carlito, we win.
The young people share the videos but a "like" is not a ballot.
At the time of deconfinement, Emmanuel Macron offers himself a moment of relaxation with young people, it was very successful.
For the rest, it will still be necessary to resolve the problems of an already precarious generation which has suffered a lot with the Covid.
For his re-election campaign, François Mitterrand had the singer Renaud and a sympathetic nickname "Tonton". We will see if influencers will want to launch the slogan "Macron does not leave concrete!".