Barley "sell"!

Barley flower baskets become a new favorite, some people spend 15,000 to customize

　　What else can barley and wheat do besides eating?

Some people think of making fertilizer and feeding livestock, while others think of making paper, using it as energy, and brewing beer.

But did you know that barley can also be made into bouquets for appreciation.

　　In recent years, many new store openings and press conferences have switched to flower baskets made of barley, which are placed in front of the store to celebrate the opening of the "big sale."

Because of its beautiful meaning, it is sought after by more and more people. Some people even paid 15,000 yuan to customize the barley flower basket to celebrate the opening of a friend's shop.

Especially this year, the sales of "barley flowers" in many flower shops ushered in an explosion, and some shops sold nearly 300 flower baskets a month.

According to a supplier, on May 1st this year, it sold more than 7,000 barley flowers and even sold out before the holiday.

New favorite/

　　Barley means "big sale", a symbol of harvest and perfection

　　On May 20, in front of a women's clothing store on the first floor of CapitaLand, six golden flower baskets were placed not far from the door.

Different from traditional flower baskets, these flower baskets are mainly made of barley, and the long wheat ears give people a thriving feeling.

　　"The shop has just opened, and the flower baskets were purchased to celebrate the opening." Ms. Yang, a staff member of the women's clothing store, told reporters that barley means "big sale", which has a good meaning for the store. At the same time, the color is golden and bright and placed at the entrance of the store. It feels magnificent.

　　Ripe wheat ears symbolize a good harvest and fruitfulness. At the same time, because barley is synonymous with "big seller", it has become the new favorite of the store opening flower baskets in recent years.

Reporters searched for "barley" on Taobao and Meituan, ranging from wheat ears for a few yuan to "barley flowers" for a bunch of hundreds of yuan.

There are basically two functions: one is used as cut flowers for decoration in bouquets, and it can also be used as a material for flower arrangements and home furnishings; the other is used as bouquets and flower baskets.

Selling/

　　Someone paid 15,000 yuan to order 88 barley flower baskets

　　"The rise of barley is the last two years. At present, apart from opening, almost no one will buy it." The owner of Chengdu Huazhiyun Flower Art Store said that the store started selling barley flower baskets two years ago, and sales have increased year by year. The market is particularly hot this year. In April alone, nearly 300 barley flower baskets were sold.

　　In addition to its good meaning, barley has the advantages of long-term preservation and not easy to damage.

"Ordinary flowers will wilt when placed in the sun in the summer, but barley flowers are different. As long as they are well preserved, they can be kept." The owner of the florist said that starting this year, the use of barley as flower baskets has become a new business. fashion.

Since the store opened, the largest order received was for 88 barley flower baskets, which were customized by someone to celebrate the opening of a friend with a cost of nearly 15,000 yuan.

　　As the upper-tier supplier of the flower shop, the sales volume of barley in Chengdu Chengxin Sunshine Flower Packaging Materials Museum can better illustrate its popularity.

“On May 1st, our museum sold more than 7000 handfuls of barley, and a handful of 100 barley plants was equivalent to 700,000 plants.” The museum’s owner Liu Zhiyu told reporters that it is equivalent to making a flower basket based on 100 barley plants. Yu sold more than 7,000 flower baskets.

In fact, the store’s sales exceeded 8,000 before May 1st, and it was out of stock for a while.

expansion/

　　Contracted nearly 100 acres of land to grow barley

　　The reporter noticed that the barley sold in flower shops is not exactly the same as the traditional crop barley.

First, the barley of the flower shop is golden yellow, which is more brilliant than the barley of the general crops; secondly, the barley of the flower shop has a longer barley.

"The barley used to make flower baskets has certain requirements and has been processed." According to Liu Zhiyu, the barley used in the flower shop selects 70-80% ripe wheat seedlings, after washing, drying, dyeing and other processes, the final effect is shown.

　　Liu Zhiyu told reporters that the main reason for choosing unripe barley is that the unripe wheat ears are not easy to fall off. At the same time, attention should be paid to the selection of thick wheat stalks, long wheat ears, and long whiskers, otherwise it is not only unsightly. It is also easy to cause damage such as breakage and shelling during transportation and flower arrangement.

　　Limited by variety, most barley is harvested from farmland, and most of the appearance does not fully meet the requirements.

So in 2019, Liu Zhiyu signed an agreement with farmers in his hometown. The farmers planted barley varieties specially used for flower arranging and purchased them to make barley flowers.

　　"Unexpectedly, the few acres of experimental products that were planted were sold out as soon as they went on the market last year." Liu Zhiyu said that in order to meet market demand, he will expand the planting scale to nearly 100 acres in 2020.

"There are still many people who specialize in contracting land to grow barley like me this year. At present, the national market demand is still very large."

　　The market is hot, and controversy also arises.

Is it reasonable to sell wheat and barley, which are usually worthless, for 368 yuan?

In this regard, Ma Liwei, deputy secretary-general of the China Flower Arrangement Association and president of the Sichuan Flower Association Flower Arrangement Association, said that barley flowers undergo drying, cleaning, and dyeing processes, and their value continues to add up during this process, resulting in increased costs.

Secondly, the flower arrangement itself includes the creative process of the florist. After the superposition of labor, other auxiliary materials, and transportation costs, the price seen in the market appears.

"At present, the price is in a reasonable range."

　　Chengdu Commercial Daily-Red Star News reporter Yan Yuheng photographic report