Chinanews.com, Beijing, May 18 (Reporter Ying Ni) The theme of "5·18 International Museum Day" in 2021 is "The Future of Museums: Restoration and Reshaping".

　　Based on the background of the new crown epidemic sweeping the world in 2020, the International Association of Museums proposed this theme.

In the context of the normalization of epidemic prevention and control worldwide, how museums should respond to multiple challenges, adjust and improve their functional positioning and development direction in a timely manner, and actively explore new developments, new models, and new programs. These are issues that museums all over the world need to think about and face. .

　　Specifically in China, what kind of museum does the public need in the post-epidemic era?

　　Technological innovation leads the future of museums

　　According to Li Qun, director of the State Administration of Cultural Heritage, the epidemic has spawned online demand and services for museums.

The integration and opening of digital resources, cloud exhibitions and cloud live broadcast services have increased dramatically, and the integration of museums with virtual reality and augmented reality technologies has accelerated.

　　The "Wandering Dunhuang" applet introduced the function of "lighting up the Mogao Grottoes"-the grand and magnificent scene of Mogao Grottoes burning lamps "Yichuan Xingxuan" described in Dunhuang documents was reproduced online for the first time.

Previously, this small program also launched five episodes of Dunhuang animation drama, "Cloud Scarf" and other interactive projects.

The mini program has become a benchmark sample of digital cultural expo with its constantly refreshing sense of science and technology within one year after its launch. So far, it has received nearly 30 million visits.

"Light up the Mogao Grottoes" in the "Traveling Dunhuang" Mini Program Photo by Ying Ni

　　The new version of the "General Catalogue of the Palace Museum Collection" is online, and the catalogue of all more than 1.86 million pieces/sets of cultural relics in the courtyard has been searched in real time; the first painting recommended by the painting appreciation column of "The Palace Museum" is one of the top ten famous paintings in China. 1. "Five Bulls".

Zoom in on the picture a little bit online, the bones on the legs of the cow are twisted, the muscles and muscles are wrapped, the roots of the cow's head and snout, and even the textures on the paper are clearly visible, which satisfies the regret of the audience that they have not been able to see the authentic product.

Photo by Sheng Jiapeng at the Palace Museum stamp exhibition

　　The "Miss Tang Palace" in "Tang Palace Night Banquet" has used the latest technologies such as 5G and AR (augmented reality) to give people a glimpse of a thousand years. Under the innovation of secondary creation, digital synthesis, integrated media communication and other means, virtual The organic blending of the scene and the real person's interpretation integrates singing and dancing into the museum scene, making the cultural relics alive and sensible.

National treasures such as the female owl statue, the square pot of lotus and crane, the bone flute of Jiahu, the figure of mashing, the figure of the hairpin lady and other national treasures also "live" and "fire" with the figurines of the Tang Dynasty.

　　In February 2020, China's eight major museums collectively opened the "Yunchun Tour" in the live broadcast room of the online platform. In one day, nearly 10 million people poured in, which is equivalent to receiving the passenger flow of the Louvre in France for nearly a year.

The Potala Palace was broadcast live for the first time in its history in 1388, and 920,000 netizens "wandered" around the Potala Palace in 51 minutes.

　　On the eve of the annual "International Museum Day", the four major museums in the world-the British Museum, the Louvre Museum, the Hermitage Museum, and the Metropolitan Museum have all explored through the "Cloud View Exhibition" and other forms. The future of museums in the post-epidemic era.

　　Humanistic care is the foundation of the museum's future

　　Going to museums is becoming a new trend in Chinese society, but going to museums must be more than just viewing exhibitions.

　　In contemporary times, museums are endowed with more social and cultural values. Some audiences come to chase the past for the sake of the present, some audiences are for relaxation and leisure, and some audiences regard it as lifelong education and parent-child education. place.

Therefore, the humanistic care spirit of the museum should be its foundation no matter in the past or in the future.

　　Especially in the post-epidemic era, on the one hand, the museum industry pays more attention to ongoing historical events, such as collecting anti-epidemic material evidence, preserving and interpreting collective memory; paying more attention to social justice and equality, and focusing more on children, the elderly, Disabled groups and other disadvantaged groups have actively launched youth education projects, relying on social services suitable for aging, and the practical concerns and humanistic care have become more obvious.

"Wan Nian Yong Bao" exhibition scene by Jiang Qiming

　　On the other hand, after experiencing the epidemic, people feel more fragile and impermanent in life, and realize that life sometimes has time and mood to slow down, so as to appreciate the meaning and beauty of life.

This may also explain why more and more people are entering the museum.

　　In response to this change in people’s attitudes towards life, the Chinese Museum in 2020 held many “fireworks” exhibitions, such as the “Song Dynasty Cultural Relics Exhibition” at the Kaifeng Museum to restore the elegant life of Song people with the classic collections of the Northern Song Dynasty. The audience feels and tastes the "beauty" and "elegance" of the Song Dynasty while lingering; the "Mirror of Song Dynasty People's Slow Life" curated by the Hunan Provincial Museum uses incense burners, incense buckets, aromatherapy, incense chopsticks, etc. Aesthetic conception in the Song Dynasty; Sichuan Museum's "Taste of the World-Food Culture Exhibition" attracted many audiences to check in from primitive cooking to food etiquette, from royal style to city fireworks, from banquets to poetic life.

　　On April 8, 2021, on the first anniversary of Wuhan’s unblocking, the Hubei Provincial Museum held a chime concert, using a copy of Zenghouyi chime to play the new voice of the era, when the sad and generous Jing Ge Chu Yun from two thousand Many years ago, the musical instruments flowed out, intertwined with the mood of the audience, life was memorized, and people's hearts were comforted...

Beautiful and interesting to add color to the future of the museum

　　In this "appearance is justice", the most attractive thing for young people is probably good-looking and fun.

　　The "Archaeological Blind Box" of Henan Museum was put on online shelves at one time during the Spring Festival this year, and it was sold out in less than 5 days.

14 lively, charming and lovely "Tang Dynasty Girls" walked out of "Tang Palace Night Banquet" and brought the Henan Museum to fire.

Throughout the Spring Festival, the search popularity of Henan Museum increased by more than 500% year-on-year.

　　After six new sacrificial pits were discovered at the Sanxingdui site in Guanghan City in March this year, the Sanxingdui Museum has attracted much attention, attracting a large number of tourists to see the mysterious face of "Ancient Shu Civilization".

Statistics show that on the first day of the Qingming Festival, the Sanxingdui Museum reached the largest tourist capacity of 15,000, a record high.

　　Even the museum food is both good-looking and delicious.

The garland on the coffee, the pattern on the drink cup, the various figurines that sell so cute...Dazzling, more than chopped hands, thin wallets.

　　These days, no cultural and creative ice cream bar is embarrassed to call itself a museum.

In this ice cream battle, the Mogao Caves ice cream in Dunhuang, the "mask ice cream" in Sanxingdui Museum, the sacred beast ice cream in the Palace Museum is derived from one of the spine beasts-the lion. The National Museum of China has launched drums, rap figurines and rap figurines since last year. After the ice cream in the shape of the bronze rhinoceros, he went further and further on this road. It was just announced this year that Tao Yingding ice cream is coming!

The Mengmenda style was really snapped up as soon as it went online, and it was also a hot search.

Photo courtesy of Guobo Tao Yingding National Museum of Cultural and Creative Ice Cream

　　On the occasion of the annual "International Museum Day", we re-examine the current "museum fever" and paint the museum of the future.

　　In fact, the future has come!

(Finish)