China News Service, Hong Kong, May 18 (Reporter Han Xingtong) The Hong Kong Tourism Board (HKTB) held an online tourism briefing on the 18th.
Both Chairman Peng Yaojia and Director General Cheng Dingyi emphasized in their speeches that vaccination is the key to restarting tourism.
The HKTB will also maintain sufficient flexibility and flexibility when formulating future strategies.
Cheng Dingyi said that vaccination will be the most critical link when world tourism restarts in the future.
When travelers choose their destinations, public health and safety will be the primary consideration. Local vaccine coverage and herd immunity will also be taken into consideration.
He believes that when cross-border travel restarts, various countries and regions may have "passes" to certify vaccination or virus testing. This requires cooperation between countries and regions around the world, which will be very complicated. The Bureau will definitely do a good job in related work.
Cheng Dingyi believes that the future trend of tourism focuses on quality. When tourism restarts, tourists will stay longer, and the travel content will be richer and more diverse, and they are more willing to learn more about local culture.
However, due to the impact of the epidemic, many measures are subject to change. For example, the "air travel bubbles" in Hong Kong and Singapore have been postponed several times. He described this situation as the norm. Therefore, the HKTB will maintain flexibility and flexibility when formulating a strategic framework. Flexibility to promote Hong Kong in three stages, namely, maintaining high visibility in Hong Kong, showing the safety and cleanliness of Hong Kong, and retelling Hong Kong’s travel story.
Peng Yaojia pointed out that the epidemic has brought about an impact on the tourism industry and also brought about changes. With it, local travel, in-depth travel, staycation and other vacation methods have been derived. Even if tourism is restarted in the future, the method will be greatly different from the past.
He believes that Hong Kong needs to change and adapt under the epidemic.
He reiterated that vaccination is the key to restarting tourism. There is an urgent need to speed up vaccination to achieve herd immunity and ensure that Hong Kong is a safe and suitable area for tourism.
Peng Yaojia also mentioned that the role of the Greater Bay Area is important to attract and encourage tourists to stay in the Greater Bay Area.
Tourism Commissioner Shen Fengjun of the Tourism Commission of the Hong Kong Special Administrative Region Government said that Hong Kong, as a tourism hub in the Greater Bay Area, will continue to cooperate with the Mainland to attract international tourists to travel to the Greater Bay Area.
She pointed out that with the promotion of vaccination, the tourism industry has seen the light, and the SAR government is preparing to allow eligible tourists from Guangdong and Macau to travel to Hong Kong without quarantine.
(Finish)