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The pressure on the Hollywood Foreign Press Association (HPFA) behind the Golden Globes is becoming unsustainable. The Netflix boycott last Thursday was joined by Amazon's on Friday. The two entertainment giants will not work with the group of foreign journalists again until they undertake a profound change in their organization, all following the lawsuit filed by a Norwegian journalist in August last year,

Kjersti Flaa

, and the subsequent investigation. of the 'Los Angeles' Times on the absence of diversity, inclusion and constant accusations of corruption.

The decision, added to the rain of criticism against the HFPA, has led to the announcement today by the NBC network that it will not broadcast the next edition of the Golden Globes in January 2022, which

could compromise the future of the awards

. "We continue to believe that the HFPA is committed to significant reform. However, a change of this magnitude takes time and work, and we strongly believe that the HFPA needs time to get it right," they said in a statement. "As such, NBC will not air the 2022 Golden Globes. Assuming the organization executes its plan, we are hopeful that we will be in a position to air the show in January 2023."

For his part,

Ted Sarandos

, Netflix's executive director of content, sent a letter on Thursday to the HPFA committee in which he announced the end of all activity with the organization "until there are more significant changes". line than Amazon and that a coalition of more than 100 advertising and public relations agencies. They accuse the group of 90 members who each year vote in the Golden Globes of "discriminatory behavior, lack of professionalism, dishonesty and alleged financial corruption."

Sarandos called the measures announced by the HFPA last week insufficient to correct its shortcomings, including not having a single black member in its exclusive club. The new plan for foreign journalists is to receive at least 20 members in 2021, "with a special focus on recruiting black members." The goal is to

grow 50%

in the next 18 months.

The head of Netflix content found it especially bloody that 10% of members did not even approve of the plan, according to 'The Hollywood Reporter'. "We know that you have many well-meaning members who want real change, and that we all have more work to do to create an equitable and inclusive industry," he said. "But Netflix and many of the talents and creators we work with cannot ignore the collective failure of the HFPA to

address these crucial issues with urgency and rigor

."

Jennifer Salke

, head of Amazon studios, expressed a similar stance to Netflix a day later, putting the next edition of the Golden Globes in jeopardy. "We have not been working with the HFPA since these issues were raised because of the first time and, like the rest of the industry, we are waiting for a sincere and meaningful resolution before moving forward, "said Salke.

The voices of actors and actresses have not been lacking in this regard either.

Scarlett Johansson

, nominated for five Golden Globes, asked to take a step back with respect to the HFPA unless there is a "fundamental reform", in addition to remembering sexist questions in the past on the part of some of her journalists that They "grated on sexual harassment."

Mark Ruffalo

directly stated that he cannot be "proud or happy" to have a Golden Globe for what he is going through, having won it in February for

I Know This Much is True

.

In addition, 'The Hollywood Reporter' ensures that actor

Tom Cruise

has returned the three awards he received in the 1990, 1997 and 2000 editions for 'Born on July 4', 'Jerry Maguire' and 'Magnolia', respectively, two as a main actor and another as a supporting actor.

In Hollywood there is already talk of the

premature death of some awards that began to be awarded in 1944

and that until now were considered as the prelude to the Oscars.

It is true that for decades its lack of cinematographic rigor has been questioned, harshly criticized by connoisseurs, but the stars have been there every year hand in hand with the big studios.

If the HFPA does not react with a radical change, that is where the party could have come.

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