Chinanews, Wuhan, May 10, title: South Korean "net celebrities" mother and daughter: "We are anchors in Wuhan"
Author Wu Yili Yu Luxi
Along with popular Korean songs, the 58-year-old South Korean merchant Jiang Yanyuan, dressed in a bright yellow dress and red sunglasses, showed a dance in front of his women's clothing store in Yunshang Wuhan International Fashion Center on Hanzheng Street.
Yunshang Wuhan International Fashion Center opened in August 2019 and has attracted nearly a hundred Korean clothing and catering businesses.
Jiang Yanyuan is one of them. Because of her love of dancing and making videos, she quickly became popular on the Internet platform, and her women's clothing store has become the "net celebrity check-in place" on Hanzheng Street.
"In South Korea, I may be just an ordinary fashion designer; but when I came to Wuhan, I became a'net celebrity'." Jiang Yanyuan said in an interview with reporters on the 10th.
In June 2019, Jiang Junyuan's original clothing brand participated in a clothing design competition in Seoul, South Korea, which coincided with the arrival of Yunshang Wuhan International Fashion Center to attract investment in Seoul. She was determined to open up the Chinese market.
In August 2019, Jiang Junyuan brought his 21-year-old daughter Han Ruilin to Wuhan and opened a women's clothing store with original brands.
In South Korea, Jiang Junyuan has been engaged in clothing wholesale and design for more than 30 years, but he is unable to communicate with customers because of his language barrier in Wuhan; Han Ruilin has just graduated from a university in New York, USA, majoring in international relations, and has no knowledge of the clothing industry.
The mother and daughter worked hard and worked together. The mother was in charge of clothing design and purchasing. The daughter taught herself Chinese and was responsible for receiving customers.
The clothing style designed by Jiang Yanyuan is colorful and lively, and the style is sweet and unique, which is loved by many young people.
In addition, Han Ruilin not only learned simple Chinese, but also learned to "bargain."
After more than three months of hard work, their women's clothing store has achieved a single day sales of more than 10,000 yuan (RMB).
However, the sudden new crown pneumonia epidemic forced the mother and daughter to suspend business and return to South Korea. They did not return to Wuhan until October 2020.
"I actually came to close the shop when I returned to Wuhan. The business has been suspended for more than half a year, and it will be extremely difficult and challenging to start running again." Jiang Yanyuan said frankly, "But Wuhan after the epidemic is different from what I imagined. It is still so prosperous. There is a lot of traffic."
The mother and daughter dismissed the idea of "closing the shop" and continued to stick to the women's clothing store.
The passenger flow of offline stores is slightly lower than before, and they decided to take a different approach-to start live broadcasts, shoot Douyin, and become anchors in Wuhan.
Jiang Yanyuan often dances in front of the store in costumes he designed to welcome customers. His confident and enthusiastic dance has achieved a good "carrying goods" effect. Many customers see her dancing videos on the Internet platform and come here to "check in" and choose Buy clothing.
Han Ruilin took the model team and moved the "T stage" to Wuhan Jianghan Road Pedestrian Street, Baocheng Road Night Market, "Zhiyinhao" Cruise and other main streets and alleys and scenic spots, wearing traditional Chinese cheongsam and original brand catwalks, and made them into short video.
Han Ruilin said that the purpose of street shows is to show the cultural differences between the two countries through costumes, and at the same time to integrate themselves into the city of Wuhan.
With the help of Yunshang Wuhan International Fashion Center team, Jiang Yanyuan and Han Ruilin also opened a live webcast room to share their life and work stories in Wuhan with netizens.
"We encountered more surprises in Wuhan than difficulties." Jiang Yanyuan said, "Now we are an anchor in Wuhan and hope to take root here for a long time. We also often mobilize relatives and friends from South Korea to start businesses in Wuhan because this is an inclusive, A vibrant city." (End)