China News Service, May 10, according to the official WeChat news of the Beijing Broadcasting and Television Bureau, a few days ago, the Beijing Municipal Broadcasting and Television Bureau issued the "Notice on Further Strengthening the Management of Online Variety Shows" (hereinafter referred to as the "Notice"). The creation and broadcast put forward further requirements.
The "Notice" requires that online variety shows must not set up a "spend money to vote" link, and it is strictly prohibited to deliberately guide and encourage netizens to use material methods such as shopping and membership membership to vote for contestants.
The "Notice" pointed out that in recent years, Beijing's online audio-visual program service organizations have been actively innovating and creating excellence, and the production and creation of online variety shows has shown a good trend, providing the broad masses of people with rich and diverse spiritual and cultural products.
However, some online variety shows have encountered problems such as irrational support from fans, star chasing and speculation, pan-entertainment, etc., which urgently need to be strengthened and rectified in time.
The "Notice" emphasizes that Beijing's online audio-visual program service organizations must adhere to value guidance and strictly control program orientation.
We must adhere to the "two-for-one" direction and the "double-hundred" policy, strive to create a clear and healthy cyber culture space, and promote the high-quality development of Beijing's online audiovisual industry.
Online variety shows must insist on taste, style, and responsibility, resist vulgarity, vulgarity, and kitsch, vigorously promote the core values of socialism, spread positive energy, and adhere to the bottom line.
All network audio-visual program service organizations must always insist on putting social benefits in the first place, and focus on producing and creating programs that integrate social and economic benefits, and must not lose their way in market competition.
The "Notice" emphasizes that all online audio-visual program service organizations must adhere to the people-centered creation orientation and strengthen the awareness of high-quality goods.
It is necessary to give full play to the positive role of online variety shows in cultivating and selecting outstanding talents, empowering the development of the cultural industry, and meeting the people’s new expectations for a better spiritual and cultural life, focusing on the creation of outstanding Chinese traditional culture, vocal music, dance, drama, sports and other fields Produce excellent programs that promote the core values of socialism and that the people like to hear and see, and continuously enhance the cultural, educational, and charitable attributes of the programs.
Online variety shows should take root in life, be close to the masses, show inspirational life, highlight ingenuity and struggle, and maintain a healthy style.
Resolutely resist fans’ behavior of chasing stars and speculating on stars, resisting bad behaviors such as false shows, intensifying contradictions, enjoyment and worship of money, and boring games, and adhere to the moral and aesthetic bottom lines of society.
The "Notice" puts forward clear requirements on scientifically designing the program selection mechanism and resolutely cracking down on irrational support behaviors.
The Beijing Municipal Bureau of Radio and Television will strictly manage and regulate talent online variety shows, and resist undesirable tendencies such as catching up with the trend, similar themes, unique value flow, and excessive entertainment.
In the design of the selection mechanism of online variety shows, it is necessary to uphold morality and art, promote righteousness, give full play to the comprehensive evaluation role of experts, scholars, media representatives, industry representatives, and audience representatives, and formulate scientific and reasonable scoring and promotion standards.
The program must not set up a "spend money to vote" link, and it is strictly prohibited to deliberately guide and encourage netizens to use material methods such as shopping and membership membership to vote for the contestants.
It is strictly forbidden for any institution or individual to falsify data in the form of "buying tickets with money" or "raising funds for investment" to interfere with the selection of programs.
The "Notice" requires that all online audio-visual program service agencies must strictly shut down the personnel of online variety shows, and provide a good example for young people.
All online audio-visual program service agencies must strictly review the background of players, and strictly prohibit the selection of guest players who have illegal criminal records, personal bad credit records, public opinion scandals, and bad social influence.
Prohibit minors from participating in talent show online variety shows, and resolutely put an end to packaging and hyping the children of celebrities.
Online audio-visual program service organizations must always adhere to high-quality development, avoid high-price star chasing, extravagance and waste, strictly follow the management regulations of the radio and television administration department, and control the remuneration of film and television stars for participating in online variety shows to a reasonable amount.
The "Notice" requires all online audio-visual program service agencies to take the initiative to take the main responsibility and improve the content responsibility system of the editor-in-chief.
From a political perspective, all online audio-visual program service organizations must have a deep understanding of the serious harm caused by fans irrational support, star chasing and speculation, pan-entertainment, etc., take the initiative to assume the main responsibility of the platform, and strictly implement the relevant management regulations of the State Administration of Radio, Film and Television. Improve the content responsibility system of the editor-in-chief and the "three review system" of programs.
It is necessary to do a good job in program scheduling, and actively promote excellent programs that uphold morality and art and promote righteousness.
It is necessary to strengthen the whole-process management of online variety shows, carry out cooperation with advertisers, brokerage companies, production agencies and other related parties in accordance with laws and regulations, and earnestly perform peripheral responsibilities and extended responsibilities.
It is necessary to do a good job in internal personnel training, continuously enhance political quality, media literacy, and business level, strengthen public opinion monitoring and evaluation, and improve risk prevention and control and emergency response mechanisms.
It is necessary to improve the internal accountability system. After serious problems and major public opinion incidents occur, it is necessary to immediately investigate the responsibilities and seriously hold accountable dereliction of duty.