Recently, a video of pouring milk went viral on the Internet.
These dairy products, which have not expired or deteriorated, were dumped into the ditch in large quantities as soon as they were opened, and were wasted in vain, which is really heartbreaking.
Who is it?
Why is there such a blatant wasteful behavior?
It is understood that this video is related to the "voting" of fans of an online variety show "Youth Have You 3", that is, the behavior of "voting on the list".
In the video circulating on the Internet, snow-white dairy products are poured directly into the ditch, and there are many dairy products waiting to be taken apart and dumped on the side.
Such an absurd thing stems from voting on a certain talent show.
These discarded dairy products are actually used by fans in order to "make a vote" for a certain variety show player.
The so-called "fighting" refers to "playing the list" + "voting", that is, in some audition shows, the players with the highest votes can "make their debut in a group."
According to the rules of the show, if fans want to vote for the players they like, they must buy a branded drink co-branded with the show and get the QR code inside the bottle cap. The more they buy, the more they help, and the idols supported by the fans form a group. The greater the chance of debut.
Fans are crazy about "playing" and buying a lot of dairy products but they can’t digest them at all. In addition, the dairy products have a short shelf life, and they can’t be sold after drinking. "No milk" absurd scene.
Beijing Bureau of Radio, Film and Television ordered the suspension of the recording of "Youth with You 3"
At present, the recording of this variety show has been suspended.
On May 4, the Beijing Municipal Radio and Television Bureau notified iQiyi to suspend the catalog system for the third season of "Youth Have You".
The platform is required to strictly implement the relevant management regulations of the administrative department of radio and television, effectively fulfill the main responsibility of the network audio-visual platform, improve the program management system, and carefully check and rectify existing problems.
The official Weibo of “iqiyi youth has you” responded in the early morning of the 5th, saying that it sincerely accepts and resolutely obeys the Beijing Municipal Radio and Television Bureau’s order to suspend the third-season catalog system of “Youth has you”, and will strictly implement relevant management regulations. The recording of the program will be suspended from now on, and the existing problems will be carefully checked and rectified.
Is it illegal to pour milk frantically for idols?
Not long ago, on April 29, the "Anti-Food Waste Law" officially came into effect.
This makes strict economy and anti-waste not only advocacy and appeal, but also legal constraints.
So is this kind of wasteful behavior of pouring milk frantically in order to "cast" idols, is it illegal?
Is this a personal right?
Are you suspected of breaking the law?
Should talent show producers, platforms, merchants, and consumers, that is, fans, bear corresponding legal responsibilities?
Legal expert Yue Chushan:
I personally think that this type of milk-pouring "
spotting
" has violated the "Anti-Food Waste Law". This is because the "Anti-Food Waste Law" clearly mentions that the use of food cannot be violated. If you discard the edible and drinking commodities, this violates the "Anti-Food Waste Law", which is a kind of waste.
As for what kind of responsibility they should bear, the Anti-Food Waste Law is more aimed at institutions and food producers and operators. How to penalize consumers who violate the regulations is more about paying Legislation and specific regulations are given to local governments.
On April 29, the "Anti-Food Waste Law" has just been passed, and we will see what kind of regulations will be issued by the local government to implement it.
Who profited from the fan’s crazy action?
It is very common for fans to watch concerts and ask for autographs in order to chase stars, but it is really difficult to understand "as long as the bottle caps don't require milk" and "pour milk into boxes into boxes" in order to follow stars.
Why is fan star chasing so crazy?
Who is profiting from the crazy actions of fans?
Wu Changchang, an associate professor of the School of Communication at East China Normal University, analyzed that the behavior of fans to "fight" for idols and hire people to pour milk is inseparable from the capital operation in the current talent show.
Wu Changchang, associate professor of the School of Communication at East China Normal University:
Because the logic of capital will make fans
behave
more unconventionally and irrationally.
For example, the capital behind will require fans to prove that their idols have a certain commercial value. The idol itself is a commodity and a link in the commercial chain.
Fans’ “shooting” is like a kind of KPI, which adopts the logic of quantitative piece counting.
Then fans will inevitably fall into some kind of crazy fighting.
Our Chinese fan culture, or fan economy, is driven in the opposite direction by talent shows and variety shows.
Whether the platform party or the production party includes advertisers, they actually form a community of interests.
What are the problems exposed by the milk-pouring "snatching shots"?
Now there are various talent shows almost every year, and idols have formed their own fan base.
In fact, the behavior of fans cheering for idols and hitting the charts is very common, and there are also many crazy behaviors.
So how to guide fans to chase stars rationally?
The milk pouring incident this time revealed what problems existed in the talent show mechanism and fan orientation?
Wu Changchang, Associate Professor of the School of Communication at East China Normal University: The audition
program plays a role in shaping the cultivation of fan culture. It requires fans to spend money and energy to establish a relationship with the idol.
Originally, this was a case of marketing, but ideologically, it is difficult to avoid deviations from mainstream values. As long as advertisers associate the purchase of products with idols, they must purchase in large quantities.
Individual consumption cannot avoid waste.
If you want to guide fans, you must control the talent show at the source.
It is necessary to effectively guide the production logic, competitive situation, and investment logic of such programs, so that the behavior of fans will not go to such an extreme and unconventional level.
Netizens: Star chasers should also be green
The video of pouring milk also aroused heated discussion among netizens on the Internet.
Some netizens believe that the waste of milk in order to chase stars should be stopped.
"Prohibit any wasteful behavior, star chasing can not even lose morality" "Star chasing should also be green consumption."
Many media have also published articles criticizing this kind of "pour-out" behavior.
Guangming Daily commented that: to promote the healthy development of the fan circle subculture, entertainment companies and related platforms should not stay out of the matter, and should shoulder corresponding responsibilities in the formulation, publicity and supervision of rules.
For fans, there should be more rationality and less blind obedience.
Casting cannot be done at the cost of waste.
The People's Daily commented that it is disgusting to buy caskets and return beads to the milk version, and youth should not "have you" in this way.
The "voting" for buying milk may not be as straightforward as the "krypton gold", but its nature is also suspected of "spending money for voting."
This is not the orientation of the production of the program, nor is it a clever move to attract traffic.
Xinhua News Agency commented that behind the "large amount of milk being poured" is the eye-catching profit at the cost of waste and profligacy, disrespect for labor, blasphemy and contempt for the law, and the final result is misleading and eroding young people. His pursuit and three views not only pour the milk into the ditch, but bring the young people into the ditch!
The draft is not simply to "make stars", but to select positive energy idols and show off a sense of social responsibility.
And star chasing is not to spend money blindly, but to chase reasonably and legally, in a civilized and orderly manner.
Create a "star" with rich connotation and be a "fan" of positive pursuit.