China News Service, Beijing, May 7 (Reporter Gao Kai) Chinese movie audience satisfaction survey?

The results of the 2021 spring survey (the "survey") were released on the evening of the 6th. The survey showed that the spring audience satisfaction score was 83.1 points, the highest score in the same period since the survey started in 2015.

　　The survey conducted a survey on 10 key domestic films from the beginning of April to the "May Day" period. Among them, 6 films had a satisfaction score of over 80 and entered the "satisfying" range.

Among the six films released during the "May Day" period, the satisfaction scores for "Above the Cliff", "Sweeping the Darkness·Decisive Battle", "Chasing the Tiger and Catching the Dragon" and "Your Wedding" all exceeded 80 points.

　　According to the survey, the spy movie "Above the Cliff" won the championship with 85.8 points. The family movie "My Sister" released during the Ching Ming holiday ranked second with 85.0 points. The buzzer was set on April 21. "The crime drama "Sweeping Darkness·Decisive Battle" ranked third in satisfaction with a score of 84.8.

　　According to the survey and analysis, from the cumulative box office of the film, it can be seen that audience satisfaction has a positive impact on the number of movie viewers and the trend of the box office.

The high satisfaction levels of "Above the Cliff" and "My Sister" have effectively attracted audiences and boosted the box office. The number of daily movie viewers and box office of "Above the Cliff" has overtaken "Your Wedding" on May 3 and ranked first in the schedule. , "My Sister" has won 14 consecutive days of viewing attendance and the box office crown since its release on April 2.

"Sweeping Darkness·Decisive Battle" has a high degree of satisfaction, with the number of movie viewers and box office showing an upward trend. From May 1 to May 4, it rose from the sixth to the third position, and the satisfaction ranked first in the same period. The number of viewers and the box office of the fifth "Your Wedding" saw a significant decline.

　　The survey shows that the overall quality of the films in the spring of 2021 is relatively clear, and the ratings of ordinary audiences and professional audiences are basically the same.

　　Among the 10 films surveyed, the four films "Above the Cliff", "My Sister", "Sweeping the Darkness: Decisive Battle" and "Chasing the Tiger and Catching the Dragon" all received relatively high ratings from audiences of different levels. The four films of "August Weiyang", "Tomorrow Will Be Good" and "Sunshine Robbers" are all lagging behind.

The overall evaluation of "The Eleventh" and "Your Wedding" are in the middle. Among them, professional audiences have relatively high evaluations of the relatively artistic feature film "Eleventh", while ordinary audiences prefer the participation of young stars. The popular love movie "Your Wedding".

　　The Chinese Film Audience Satisfaction Survey is conducted by the China Film Art Research Center and Yien. It is a comprehensive film evaluation system independent of the box office.

　　The satisfaction survey adopts methods such as on-site sample surveys in theaters, online surveys of first-line practitioners and experts, and big data capture and analysis to comprehensively evaluate domestic films based on three major indexes: appreciation, ideology, and dissemination.

The survey samples are divided into two groups, general audiences and professional audiences, covering first, second, third, and fourth-tier cities across the country.

　　As of the spring of 2021, the Chinese movie audience satisfaction survey has completed 39 schedules.

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