We are used to being fed with success stories in the media.
The artist Tomas Andersson Wij, however, wants to turn that coin around and has therefore started the interview pod Hundåren - adversity pod.
In the podcast, he meets famous Swedish artists such as Niklas Strömstedt, Loreen and Titiyo - not to talk about their successes, but their failure.
- I have noticed that there is often a shame about failure and adversity (...) To talk about that your records were sawn for a period, that you did not sell any concert tickets or that you could not afford to buy - you have not heard just as much, says Thomas Andersson Wij in Morgonstudion.
See more in the clip above.