The Navy will open this Thursday an online shopping site offering a collection of clothing in its own colors.
The sweaters, sailors, oilskins and coats available for men and women will be adorned with a logo featuring the famous red pompom of French sailors.
The primary objective is to make this army corps created in 1626 better known, explain
Les Echos
.
Several partners
The revenues generated by the sales will be donated to associations taking care of injured sailors or will be used to improve the daily life of soldiers on board their vessels.
The clothes are made in France by Saint James, a company located in the Channel which already produces some pieces of the official uniform of the soldiers.
The manager of the company, Luc Lesénécal, himself carried out his military service in this army corps.
"We have common values with the French Navy, such as attachment to a maritime territory, authenticity, rigor, a sense of the team," he said.
We are both heritage brands ”.
Saint James is not, however, the only company to be associated with the process.
Official stores
The collection also includes recycled sail bags designed by 727 Sailbags and products created by Le Parapluie de Cherbourg.
This company is located in the city of Normandy "two minutes from the naval base," said Charles Yvon, its CEO.
This localization "gives even more meaning to the partnership," he added.
The "made in France" dimension is one of the important elements.
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In addition to the dedicated page on the Internet, items from the French Navy collection will be sold in the shops of the Hôtel de la Marine and the Musée de la Marine.
A selection of clothing and accessories will also be available at events in which the French Navy participates, such as the Lann-Bihoué bagad.
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