China News Agency, Xi’an, May 4 (Zhang Yichen Party Tianye) "Whether it is the'tiger charm' biscuits or the'terracotta warriors' ice cream in front of us, Shaanxi Wenchuang Foods has been'extensive' in recent years, and it is no longer to choose gifts for foreign friends. It's a problem." Wang Fei, the "post-80s" in Xi'an, said frankly.
With the popularization of the mobile Internet, the display and sharing of people on online social platforms has become one of the important ways of communication. Checking in and taking pictures and posting to Moments have also become “routine operations” with a sense of ritual during holiday travels.
And tourism cultural and creative products that combine local culture and interest and identity have also become a bright spot.
Going to a local hotel in Xi'an to taste the "brush cake" is Xu Yupeng's "final program" for receiving relatives and friends from other places.
"This kind of deep-fried dessert, once installed on a brush holder, will always give people the idea of'Eating this thing will make a wonderful brush and produce flowers'." Xu Yupeng told reporters that people's attitudes towards food now vary from delicious to affordable , A change to fun and connotation.
It’s just the beginning to make people "eat and eat". Shaanxi people's hospitality is to make the other people remember it.
Shaanxi is an important birthplace of Chinese civilization. Famous places such as the Big Wild Goose Pagoda, Terracotta Warriors and Horses of Qin Shihuang, Bell and Drum Tower, and Ming City Wall are well-known at home and abroad.
At the same time, in terms of food culture, traditional snacks such as Rou Jia Mo, Liang Pi, and Lamb Pao Mo have become a must-try for diners from all over the world.
In recent years, cultural and creative products that combine cultural landmarks with food have become a new bright spot in cultural tourism consumption.
During the "May 1st" holiday, "Cultural and Creative Ice Cream" from many places in China conducted a "competition" on Weibo. The "lineup" of their appearances included Kuanzhai Alley Facebook Wenchuang Ice Cream, Leshan Lingbao Tower Wenchuang Ice Cream, and Sanxingdui Bronze Mask Ice cream, Wuhan Yellow Crane Tower ice cream, Forbidden City Ruiju ice cream, Mogao Grotto Nine-story Pagoda ice cream... the flavorful, colorful and cultural ice cream also provides "materials" for tourists from all over the world to check in and take pictures.
It is understood that in Xi’an City Wall Scenic Area, the "city wall taste" ice cream that combines the scenic spot and history and culture is very popular among tourists. The ice cream is divided into the "Da Tang Yulin Army" in the shape of a little warrior, the "Snow Royal Concubine" in the shape of a noble concubine, and Yongning There are three styles of "City·1374" in the shape of a door.
Mao Ziyi, a staff member of the Xi'an City Wall Scenic Area, said that Xi'an City Wall, as a landmark building in Xi'an, is not only a mark of the city, but also a unique cultural symbol.
Letting culture enter people's daily life in a more intuitive form is the original intention of "Taste of City Walls".
In recent years, Shaanxi cultural and creative products have continued to introduce new products, such as the big wild goose pagoda-shaped tea bricks, the city wall theme group fan cake, the little samurai theme fruit drink, tiger symbol biscuits, and Qin Fengni cultural and creative biscuits have attracted the attention of many tourists.
Wang Xiaoyong, an expert from the Shaanxi Academy of Social Sciences, said that Shaanxi has profound historical and cultural heritage, which provides fertile soil for the development of cultural and creative products.
Cultural and creative products "mix and match" tradition and fashion, which is refreshing, adding a sense of ritual and diversified experience to people who choose to travel during the "May 1st" holiday, and at the same time, it also promotes consumption in the cultural tourism market.
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