It is a new space to launch awareness campaigns among young people: Twitch.
The streaming platform, originally used by video game players, is welcoming more and more ambassadors.
Like Trinity with 30 million friends.
The young woman was invited to Europe 1 on Monday morning.
She is the new ambassador of "30 million friends".
Streamer Trinity will try to educate her 166,000 subscribers about the animal condition.
She was chosen by the association with five other streamers to create the group "the vigilantes of the heart", dedicated to this cause.
Like her, more and more people from the live video game platform Twitch are starting to defend certain ideas.
The Lyonnaise Trinity was the guest of Sébastien Krebs on Monday morning on Europe 1.
"I am very touched by the animal cause"
"We communicate with our community every day. We are close to it and therefore our community tends to listen to us more easily", confides the Trinity at the microphone of Europe 1. When the association 30 million friends s' turned to her to launch her "campaign" on Twitch, the professional video game player did not hesitate for a single moment.
According to her, it could even help the association for the defense of the animal cause to make itself known to the youngest.
"An extremely tight-knit community is able to unite behind a cause", continues the thirty-something.
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"Since my adolescence, I have been very touched by the animal cause and by these subjects. I lead various fights", explains the streamer.
This campaign with "the vigilantes of the heart" could take various forms: discussions or awareness during its games of video games.
There might even be fundraising events.
But Trinity doesn't want to "say too much" so as not to "spoil all the surprises".
"Live, we can initiate debates much more easily"
And this is not the first time that streamers have signed up for good causes.
Trinity has also participated in three of the four editions of Z Events, an online event on Twitch that raises funds for various associations.
There's also Speedon, a 55-hour charity marathon.
This year it has raised "hundreds of thousands of euros," according to Trinity.
“When you do live, you can initiate debates much more easily,” says Trinity.
For the streamer, it is not enough to know the codes of social networks to send a message or collect donations, but it is necessary to "maintain this link and this relationship with people".
Last October, Z Events brought in more than 5 million euros to the Amnesty International association.