Charisma can be learned - with these eight rules

Steve Jobs didn't need many words to make a hall riot.

Just like in those years Barack Obama held the world under a spell.

Much more contentious people - for example Jörg Haider, Sebastian Kurz or a rhetorical rumble of thunder like the SPD man Herbert Wehner - had the gift of sweeping people away.

They had one thing in common that made it possible: their charisma.

Charisma - that was still considered by Paul in the New Testament as God-given power and ability. It was a heavenly gift. Nobody believes that anymore. Astrid Schütz, Professor of Personality Psychology and Head of the Competence Center for Applied Personnel Psychology at the University of Bamberg, has researched charisma. She can explain how to become a charismatic - and how not to.