Beijing consumption season will issue over 10 billion consumption spree
Our reporter Ma Jing
As the "May Day" holiday approaches, the highly anticipated consumption season activities are about to kick off.
The reporter learned from the Beijing Municipal Bureau of Commerce yesterday that the "2021 Beijing Consumer Season" will be officially launched on April 28 and will last until the end of the year.
This year’s consumption season in Beijing runs through the "May 1st" International Labor Day, Dragon Boat Festival, Qixi Festival, school season, Mid-Autumn Festival and National Day and other holidays and important consumption promotion nodes, and nearly a thousand consumption promotion activities have been carried out.
During the consumption season, the city's key commercial enterprises will continue to issue a total of tens of billions of consumer gift packages to benefit consumers in the city.
Consumption season activities focus on 8 areas
The 2021 Beijing Consumption Season’s activities are based on the theme of "Brand Quality Enjoying Life", forming a "1+5+8+N" activity framework, namely holding 1 kick-off event, based on "new scenes", "new trends" and "new energy levels" “New Forces” and “New Experiences” focus on 8 areas including shopping consumption, fashion consumption, digital consumption, cultural consumption, tourism consumption, sports consumption, gourmet consumption and smart consumption, and organize N consumption promotion activities.
Among them, the new scene section will organize more than 170 business travel, cultural and sports promotion activities such as night capital, Beijing music corner, and online celebrity check-in place selection, and launch a batch of new consumption landmarks, business districts, and life circles.
The new trend section will gather more than 50 home appliance business platforms, and more than 1,000 brand companies will carry out more than 130 activities such as the dual-product online shopping festival and the second webcast contest.
The new energy level segment will focus on new consumer trends such as debuts, debuts, fashion, and intelligence, and will carry out more than 360 first-store debuts, boutique fashion, smart and intelligent manufacturing activities to promote consumption.
The new power sector will take the national tide brand and sports fitness as the main line, and carry out more than 120 activities such as the national tide Beijing product festival and the August 8 Beijing sports consumption festival.
The new experience section will make full use of Beijing's characteristic resources to carry out more than 180 activities such as Beijing Cultural Tourism Festival, Fun Beijing Food, Farmers Harvest Festival, etc., to enhance new consumer experiences such as beautiful scenery, gourmet food, and beautiful countryside.
There will be activities every week in the 2021 Beijing consumption season, and there will be bright spots every month.
The consumption season is combined with holidays and important consumption promotion hotspots, focusing on the consumption of commodities such as automobiles, home appliances, home furnishings, service consumption such as catering, culture and entertainment, tourism, and emerging consumption hotspots such as health and information, and encourage online and offline companies to strengthen cooperation, innovate and cultivate Consumption of new formats and models, development of new consumption scenarios and new experiences.
Over 10 billion spending spree benefits the whole city
During the consumption season, the city’s key commercial enterprises will continue to issue a total of tens of billions of consumer gift packages. Among them, during the "May 1st" period, cash coupons, discount coupons, discount coupons, etc. will be issued to consumers in Beijing. 4.5 billion yuan, to make adequate preparations for the upcoming golden holiday "buy, buy, buy".
JD.com will issue 3.5 billion yuan in consumer coupons from April 28 to May 5.
Suning.com plans to invest 4 billion yuan in consumer subsidies for the entire scene, of which 500,000 general non-threshold "invincible coupons" will be issued from April 28 to May 5, with a total amount of 50 million yuan.
Gome and Dazhong Electric Appliance Stores issued subsidies of over 1 billion yuan during the consumption season in Beijing.
In terms of takeaway, Meituan will simultaneously issue 175 million consumer coupons online and offline, using merchants to cover all types of Beijing merchants on the platform, and will issue 1.5 million consumer coupons during the "May 1st" period alone.
Duodian and Beijing Wumart plan to issue a total of 58 million yuan in subsidies to Beijing residents, including 5 million "over 79 minus 10" consumer vouchers that can be used for all categories of goods at Home, and 625,000 pieces are issued every day.
Hema Xiansheng will issue 800 million yuan in consumer coupons.
In addition, many shopping malls in Beijing launched shopping experience activities and gave away real money and silver gift packages.
Wanda Commercial issued 500,000 consumer vouchers for a total of 10 million yuan in subsidies; Joy City Holdings’s shopping malls in the Beijing region will subsidize more than 3.9 million yuan; Beijing Hualian Shopping Center’s 14 stores in Beijing will subsidize 960,000 yuan.
In terms of service consumption, 58 Daojia Select will issue 3.6 million home convenience service vouchers from the start of the 2021 Beijing consumption season to the "May 1st" holiday.
Only during the "May 1st" period, e-bag washing will issue 200,000 10 yuan direct discount coupons.
Tao Piao Piao will cooperate with the film producers to bring high-quality films such as "Secret Visitor" and "Walk with Me 2", and will also issue coupons of over 100 million yuan to subsidize Beijing movie-watching consumers.
More "net celebrities" are waiting for you to punch in
"Checking in" is one of the activities that young netizens are very keen on nowadays.
In 2020, the Municipal Bureau of Culture and Tourism, together with the Municipal Bureau of Commerce, the Municipal Party Committee Cyberspace Affairs Office, and Beijing Radio and Television, organized the "First Beijing Internet Red Check-in Places Selection Activity", and officially released a list of 100 Internet red check-in locations.
On the basis of the first attempt and successful experience, the selection activities of Beijing Internet celebrities will continue to be held in 2021. This year's selection activities will officially kick off at the launch ceremony of the 2021 Beijing consumption season on April 28.
This year's online celebrity check-in place selection activity will pay more attention to enhancing the consumption driving force of Beijing internet celebrity check-in places. In 2020, the first Beijing Internet celebrity check-in area focuses on the main areas of cultural tourism consumption, and divides the online celebrity check-in areas into 7 categories, including natural scenic spots, cultural landscapes, culture and art, reading spaces, district parks, catering and innovative retail, and accommodation. In 2021, centering on the construction of international consumption centers, we will further expand the field of cultural and tourism consumption, highlight technological empowerment and digital empowerment, add 3 categories of digital economy, technological innovation and night consumption, and expand the categories of online celebrity check-in places to 10 , Preliminary construction of the online celebrity check-in consumption matrix that combines cultural tourism business and technology runs through it.Keywords: