Chinanews.com, April 25th. The first Cantonese-style morning tea series short video "Cantonese Cuisine Master·Sigh Morning Tea" was broadcast on Shenzhen Satellite TV this year. There are 24 episodes of the program, each with 5 minutes, the main feature of "Cantonese cuisine culture" is widely loved by the public. The "morning tea" elements.
"Master of Cantonese Cuisine: Sigh Morning Tea" collected nearly 50 teahouses, large and small, in five cities in Guangzhou, Shenzhen, Shunde, Foshan, and Zhongshan Bay Area, and photographed 24 Cantonese morning teas or innovative or classic refreshments, 24 fine grains With 24 stories of Cantonese-style morning tea and 24 Cantonese cultural vocabulary, we explored the long history and the worldliness behind morning tea.
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The program has received impressive ratings since its inception, ranking highest in the country's 35 cities at No. 5.
Douban netizens commented: "I finally waited for the morning tea related programs!", "Guangdong’s morning tea culture is great, I have never forgotten it once," and "wandering in a foreign country for many years, what I miss the most is the taste of two pieces. Thank you for this show for letting me reminisce about the past." Wait.
Although the Cantonese morning tea is called morning tea, in fact "refreshment" has long replaced "tea water" as a "positive angle."
The program introduces 24 Cantonese morning tea refreshments: Chaoshan people are also called "Jiaojiren", a "Chaoshan rice noodle" wraps the memories of the hometown on the tip of Chaoshan people's tongue; entrepreneurial couples add fire dragon juice to shrimp dumplings, one " "Pink Shrimp Dumplings" are bursting with girls' hearts; the traditional Cantonese snacks broadcast during the Spring Festival, a "fried dumpling" symbolizes the reunion of people and affairs... In the eyes of Cantonese foodies, although everything is edible, morning tea is the taste buds of Cantonese. Lingnan style.
"Chaoshan Fenkueh" is an indispensable refreshment for Chaoshan people when drinking morning tea
Lao Guang sighed for morning tea. There are too many habits that seem "unthinkable". There are many presentations in the program: For example, at six or seven in the morning, Lao Guang people have to line up at the entrance of the tea house to occupy a seat, because they all have their own fixed seats. It has long been a habit to sigh morning tea in this seat every year.
Another example is "Uncover the lid and renew the water". When the tea in the pot is finished, the tea customer only needs to open the tea lid halfway, and the waiter will add water to it when he sees it.
Through the multi-modal extension of the "Master of Cantonese Cuisine" IP, the program is driven by the cultural engine to build a Cantonese cuisine content ecology, and continuously incubate the Cantonese Master series of short videos, live broadcasts, animation, games and other content industries.
Zhang Dan, deputy director of the Satellite TV Center of Shenzhen Radio, Film and Television Group and the chief producer of "Cantonese Cuisine Master: Sigh Morning Tea", believes: "Sigh Morning Tea" is another innovative exploration of Shenzhen Satellite TV in promoting traditional culture and deepening the field of gourmet food. The large TV screen is the IP basis, and the mobile terminal of the Internet is the dissemination position to make the traditional culture younger and make Lingnan cuisine "fire" across the entire network. This is the joint creation of the original and operational capabilities of the Shenzhen Satellite TV short video team and the commercial operation team. A successful attempt."