Variety show innovation presents "Chinese taste"
"Never tire of eating fine, never tired of fine food." As a major food culture country, the Chinese people's three meals a day are infiltrated with cultural genes and spiritual pursuits that have been passed down for thousands of years.
The Shandong cuisine is generous and upright, Sichuan cuisine is fresh and simple, Su cuisine is exquisite and mellow, Cantonese cuisine is exquisite and ingenious, and the local flavors bred from all over the country are blooming. Enjoying food has become a great pleasure for Chinese people.
Recently, Guangdong Satellite TV launched an original cultural and delicacy program "Cantonese Taste Good Kung Fu" based on the local area, with the resounding slogan "Let the world fall in love with Guangdong taste", and convened nine teams of local famous chefs in Guangdong. Each issue focuses on specific themes and characteristics. The ingredients compete in the culinary arts, showing the inheritance and innovation of Cantonese cuisine culture in a rich and compact competition system and relaxed and immersive interaction.
Food critic Yan Tao believes: "The so-called food must be a systematic and comprehensive aesthetic experience, not the functional satisfaction of the belly. Every banquet is a taste, an inch of joy, and a study." Recently, Since then, food programs such as "Cantonese Taste Good Kung Fu" have used variety shows to allow audiences to contact and experience the local customs, aesthetic tastes and values behind the food, and present the true "Chinese taste" in an innovative way.
One vegetable, one meal and one dining table, showing diverse humanities
The glutinous rice cakes and lychees are fresh and nourishing, the water ghost heavy tofu is tender and delicious, and the oily lard net oil can be transformed into a fruit spring roll that combines Chinese and Western styles. The famous Zhanjiang sea duck egg can also be upgraded with a romantic and romantic texture. It is known as the "civilian version." "Jinhua Ham" cured duck meat floss with raw fried glutinous rice and ginger milk, the fragrance overflows the screen... "Cantonese Flavour Kung Fu" wonderfully displays a variety of characteristic ingredients and classic Cantonese dishes, highlighting the culture of Guangdong as a major food and beverage province confidence.
The fourth season of "Chinese Restaurant" uses food as a carrier, spreading Chinese food culture to the world through the guests’ overseas business, from the fresh and beautiful Thai island of Koh Chang to the romantic Italian island of Taormina Sicily. Against the background of the exotic scenery, Chinese cuisine is even more unique and warm.
"Eating from all directions, but a bowl of fireworks on the earth" revolved around one vegetable and one food, and more lively characters and stories took to the stage.
In "The Unknown Dining Table", when children who have worked hard for many years and their elderly parents sit around the table, the words of true feelings are moving. When couples who have been married for many years put down their dishes, they can also open their hearts to express those deeply buried love. meaning.
The dining table on the screen has become a medium through which people connect and release emotions.
In "Can I Make You Meal", the host Liu Yiwei walked into the kitchen of a stranger's house, opened the refrigerator, picked up the spatula, and cooked a table of hearty home-cooked dishes for the whole family.
At the same time, he also led the audience into their lives. The father who had been separated from his son for 17 years, the mother who raised children alone, and the Fuzhou Xi Niang who had difficulty having a good meal with his family due to the nature of work... The time of the meal allows the audience to appreciate the ups and downs of the human story that is thicker than the food, and the guardianship of the joys and sorrows is more nourishing than the food.
Similarly, the story of people is developed around food, "Cantonese Taste Good Kung Fu" focuses more on the narration of skills and inheritance.
The chef Wang Fujian, who appeared in the show, is the "Master of Cantonese Cuisine in Guangdong Province". He transformed the Lingnan-style residence into a gourmet cultural and creative park, and took the famous Shunde dish stir-fried milk abroad as a "gourmet foreigner", stunning the world Xie Jinfang of the "Mulan in the Kitchen" has been in the kitchen for eight years. He has made a name for himself in the male-dominated back kitchen. He has returned to his alma mater Zhongshan Modern Vocational and Technical School to teach, helping to pass on Cantonese cuisine skills and culture.
On the road of pursuing delicious food, the Chinese have played their imaginations. From taste to aesthetics, the food culture also has a deep accumulation. Excellent chefs inherit ingenuity, innovation and innovation, and the word "extreme" is achieved to the extreme.
On the screen, programs such as "Cantonese Taste Good Kung Fu" are also trying their best to use more rich and diverse means to show the food, passing on the color, aroma, taste and firework to the audience in front of the screen, and telling the social feelings other than food. And life wisdom, with deep cultural connotation and emotional extension.
Enrich the program style, attract the sight and touch the taste buds
People take food as their heaven, and the screens naturally never lack the presentation and expression of food.
The hits of documentaries such as "A Bite of China" and "Flavour in the World" have made food the focus of the screen for a while, and film and television works on food and life themes have come in abundance.
The recently launched food documentary "Fresh Meals" uses documentary techniques that are closest to the original ecology to explore the unique local characteristics and popular dishes of the people, as well as the ups and downs of life it carries, and outlines a vivid picture of life.
Compared with documentary films that are simple and natural, variety shows are better at making patterns and topics about food culture.
"Come on the Refrigerator" integrates the popular talk show mode, with distinctive guest styles and diverse symbols, which enriches the level of the program.
"Fengwei" features "food + travel", and constantly discovers the beauty of the world through food, and perceives the precious emotions between people.
"Chinese Restaurant 4" takes "The Love of the Yangtze River" as the theme, and goes down the Yangtze River to find the source of Chinese cuisine, and is committed to using food as a medium to showcase the unique charm of Chinese culture.
The "Going Home and Eating" launched by CCTV's Financial Channel is closer to the people, and it conveys the warm meaning of "Going Home and Eating" through on-site preparation of dishes and introduction of local food culture.
"Unknown Dining Table" presents the stories of many families behind the Chinese dining table culture in the form of a healing and warm "meeting appointment". The strong topic attribute attracts a large number of young audiences and is well received.
"Cantonese Cuisine Good Kung Fu" takes the Cantonese cuisine master as the starting point and core performance, but under the variety mode of chef competition, it integrates more diverse forms.
In order to make the program more dramatic and entertaining, "Cantonese Taste Good Kung Fu" divides the chef competition into three parts, one is "speedy and delicious", which highlights the skills of the chefs in a limited time and shows a strong sense of competition; It is “time running”, which tests the chef’s ability to respond to the situation and has a strong sense of variety; the third is “the ultimate feast”, which emphasizes the ultimate presentation from ingredients to cooking to plate placement.
The program also features gourmet celebrities, bringing "encyclopedia"-style cultural interpretations and professional reviews. The "fancy appreciation group" composed of celebrity guests and food experts adds more lively atmosphere and joyful attributes to the program.
Director Zhou Wei said: "The difference between "Cantonese Flavour Kung Fu" and other food shows is that there are people and stories here. You can also see how to cook and taste the food. At the same time, you can appreciate the food culture of Lingnan. Showcase This is our biggest feature.” After the five episodes of the program, the performance of "Cantonese Flavour Kungfu" is not just a food show, but is based on the Cantonese cuisine culture and food arena show. It not only displays the skilled Cantonese chefs, but also brings the rich ingredients unique to Guangdong, and at the same time promotes the Cantonese cuisine culture and even the Lingnan culture.
Spreading the excellent Chinese culture in the name of "food"
"Diet for men and women can be said to be the most basic propositions in life. One meal and one meal can reflect the world. This is where the'taste' of diet-themed programs lies, and it is also worth making a fuss." Communication Research at Communication University of China Huang Dianlin, Associate Professor of the Academy, said, “From the "Bite of China" to the "Chinese Restaurant" going out, to today's creative food shows, all of them are promoting the aesthetic values of Chinese people's life through deliciousness, fun and charm. It continues to demonstrate the profound charm of Chinese culture."
As a food critic who knows Guangzhou’s food well, Yan Tao, who has participated in the recording of the show, has a deeper feeling about "Cantonese Flavour Good Kung Fu": "They really took the local flavor of Guangdong, the origin of the ingredients and the local Cantonese chefs completely. It's done. It is not only a food show, but also a cultural system project, which helps to let the original taste of Guangdong go out, let more young people join the chef industry, and spread the salaries of Cantonese cuisine. Add bricks and tiles."
It is worth mentioning that the integration of short video platforms has given food variety shows a more grounded display stage.
In terms of exploring the interaction between large and small screens, the third issue of "Longing for Life 4" featured food and laughter. The anchor Weiya sold a total of 195,700 copies of agricultural products in a 1-hour live broadcast; "Cantonese Taste Good Kung Fu" and "Quick Hand" Co-sponsored an online event of #广东美食记录官#. As of April this year, the total number of related videos has exceeded 2.42 billion.
At the same time, more and more Internet celebrities have appeared on the big screen of variety shows, using their influence to promote the promotion and promotion of food culture on short video platforms, and various forms have effectively realized the cross-screen linkage of program promotion and the in-depth co-construction of content.
Food, three meals a day nourishes the flesh and blood of the Chinese people, and also presses the hearts of the Chinese people.
Food, full of Chinese people's nostalgia for the countryside and love for the motherland, is a shining business card showing Chinese culture.
Whether it is a confrontation of fierce gourmet masters or a fresh and comfortable diet life observation, these programs write colorful chapters of Chinese food culture through different forms, reveal the distinctive regional customs and profound cultural connotations carried by food, and give full play to variety shows. And the important mission of spreading excellent Chinese culture.
(Reporter Zhang Miao)