The digital and social media giant is launching a new audio feature and announcing that more similar projects will follow soon.
Facebook's goal is to pull the rug out from under a competing and emerging young social network that Twitter recently tried - unsuccessfully - to acquire: Clubhouse.
Facebook is attacking Clubhouse.
The digital giant will offer a new feature, only audio, which will allow discussion, within a living room.
It may remind you of something, this is normal.
This is the principle of the Clubhouse application, in full expansion and valued at nearly 4 billion dollars (approximately 3.3 billion euros).
Facebook goes a little further than its young competitor: discussions can be recorded and downloaded after the broadcast.
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Copy to rule better
The "Live audio rooms", this is the name that Facebook has chosen for its audio rooms, should be available by the summer for all users. And the social network announces the future launch of other features around audio. You may soon be posting sound clips, "soundbites" on your page, just as you are posting photos, videos or text today.
Another announcement: Facebook is working so that you can also listen to podcasts directly on the social network. Features that will be tested and integrated in the coming months. It has become a habit for Facebook and Instagram, which belong to the same group, to take inspiration from what works among competitors, such as "Stories" copied from Snapchat, or "Reels" borrowed from Tik Tok , especially. Twitter has already launched its audio functionality, after unsuccessfully trying to buy Clubhouse.