Out of the box

Real estate content through "communication" platforms ... To where?

Ismail Al Hammadi

April 20, 2021

Today, no two people disagree with the wide spread of real estate marketing content from various companies operating in the real estate sector, including developers, advertisers and owners of real estate brokerage companies.

With the complexity and multiplicity of social media platforms, competition intensified among marketers, which affected the real estate content, and even the formulas of ads for one real estate product, so we see it in different ways that make the dealer confused.

- “The real estate content industry has its own techniques and objectives and requires an effort in research, investigation and study.”

Whether it is related to general real estate content or marketing content, there is a kind of discrepancy in real estate information circulating through social media platforms in particular, and we know very well that misinformation is the biggest danger facing the world in our time.

False real estate information is equal to its impact or becomes more dangerous than the size of a financial crisis hitting the market.

Companies and people tend to market different and varied real estate content on a daily basis, whether in the field of direct real estate marketing (advertisements) or indirect, which includes a group of opinions, advice, consultations and real estate ideas. He is baptized and to whom does he seek refuge?

Not only this, but the point of exclamation when you find a group of content makers, as a matter of competition, who provide ideas and information on the same topic, and perhaps in the same area, project and real estate themselves, but in different directions, which may contribute to taking the information out of its right frame, especially in the area of ​​buying Selling real estate and real estate market information, and you may find thousands of tips and information that have nothing to do with the market and reality!

I did not find a convincing explanation for this matter except for one conclusion, which is that some real estate content makers are not fully aware of the supply and demand rule on which the real estate sector is based, and they are not thoroughly familiar with the real estate in the market, which causes the spread of misinformation and its lack of regulation, And its inconsistency, through social media platforms, and this has a negative impact on the transparency and reputation of the real estate market.

The real estate content industry has its own techniques and goals, and requires an effort in research, investigation and study, so that its maker can provide correct information that can be adopted as a reference on which researchers rely later on, information that can enhance people's real estate culture, as the issue goes beyond the limit of fame, the issue is a matter of awareness.

As a real estate content maker, you must be aware of what you are making, in order to contribute to spreading real estate awareness among others in a proper way that does not harm them or the market.

Social media has become a part of our lives, and a requirement of the digital transformation achieved by the real estate sector, but what we are looking for is creating creative real estate content that serves the market and the customer, to preserve the sector's gains, and achieve the best in the future.

Unfortunately, we see that the obsession with publishing and garnering admiration and spread came at the expense of meaningful real estate content, which adds value to the market and gives the real estate product weight.

There are aspects and projects that have their size and position in the real estate equation, and need correct real estate content that highlights their importance.

In short, creative real estate content is content that provides correct solutions to customers' problems, keeps abreast of real estate events and developments in the region, and it is content that allows a greater understanding of the market and cultivates confidence in the available real estate and projects, thus becoming a link between dealers and the sector.

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