She witnessed the return of Sherihan and a tribute to the "simplicity" of Mohamed Salah
Ramadan ads ... a renewed competition that attracts Arab stars
Asir Yassin and Amina Khalil participated in an advertisement that caught the attention of the audience.
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The Arab public welcomed Sherihan's return after nearly 20 years of absence.
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Nancy Ajram and Amir Karara as they appeared in an advertisement.
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In addition to the strong competition witnessed by the dramatic race in Ramadan 2021, more intense competition has emerged during the past days between a number of commercials that are shown on screens, with a wide participation of stars of art, football and the media, some of whom participate for the first time in the advertising race, and some have become a familiar face In Ramadan advertising season.
Ads were a renewed topic to generate controversy on social media.
Sherihan returns
The most prominent title of this year's ads season is the return of the actress Sherihan to the screen through an advertisement for a mobile phone company in Egypt, after nearly 20 years of absence, and as soon as the advertisement was shown, Sherihan topped the "trend", with great welcome from artists and the public alike, and the praises varied. By appearing on the screen and the joy that caused it, stressing that the return of Sherihan brought back to them the memories of Fawazir Ramadan, considering that the artist is still enjoying the brilliant presence.
Viewers also praised Sherihan's presentation of her life story in the advertisement, her persistence and her adherence to life and hope, and some considered that the advertisement was faded and poor in terms of music and words, indicating that they preferred to keep the old image of Sherihan.
The advertisement sparked controversy after it was published that the artist, Sherihan, paid two million dollars for the advertisement, which is approximately 38 million Egyptian pounds.
Art and sport
Another advertisement was able to draw attention strongly due to the participation of a large number of art and sports stars in it from different generations, as the advertisement promoting a residential project in two different areas in the Egyptian capital Cairo gathered between artists: Yusra, Karim Abdel Aziz, Nelly Karim, Sherine Reda, Dina El-Sherbiny, and Salma Abudhaif, Tara Emad, Hoda Al Mufti, Zainab Azzam, sports stars Hazem Imam, Muhammad Zaidan, Ahmed Hossam Mido, and journalist Saif Zahir, while the announcement concludes with a comment in the voice of businessman Naguib Sawiris.
Artist Ragheb Alama appeared in another advertisement for a real estate project as well.
The appearance of the star of the Egyptian national team and Liverpool club Mohamed Salah in an advertisement for an Egyptian bank was widely praised by the pioneers of social networking sites, and for its simplicity and spontaneity in performance.
The advertisement also featured stars of the English team Jordan Henderson and Chamberlain.
Featured ads
An advertisement for an electrical appliances company achieved great success thanks to its distinctive idea, as it reviews a romantic relationship that has grown up with its owners over three generations of artists, Malik Qura and Ahmed Dash represent the period of adolescence, and Asir Yassin and Amina Khalil present the youth period, while the two artists, Issad Yunus and Mustafa Fahmy, represent the generation. The third, while the advertisement song is presented by artist Sherine
Household electrical appliances were the subject of the ad that brought together artists Ruby and Dina El-Sherbiny.
Meanwhile, Samir Ghanem appeared with his daughter Amy in an advertisement for a mobile phone company.
My physical presence
Emirati singer Hussein Al Jasmi continues his presence in the month of Ramadan. This year, he presents three singing works, which are represented in a song titled “Are Your Fall ... Abu Dhabi Dark”, in addition to the announcement of “Ramadan in Egypt, a second need,” while he appears in an advertisement for a real estate investment project entitled “ the secret of happiness".
The pioneers of social networking sites met the advertisement that brought together the artist Nancy Ajram and the artist Amir Karara in favor of a telecommunications company with praise, while the appearance of her compatriot Myriam Fares with the artist Asir Yassin faced some attack after a part of the social networking sites recovered previous statements of Faris that were justified by few Her participation in concerts in Egypt, that her fee has become higher than the capacity of the concert organizers there.
Annual attendance
Among the artists who continue to be present in the Ramadan advertising season are the artist Mohamed Hamaki, the artist Amr Diab, as well as the artist Mona Zaki.
The artist, Tamer Hosni, appears in an advertisement for the Magdi Yacoub Heart Foundation, and another advertisement for a mobile phone.
New stars
This year witnessed the emergence of new artists in advertisements, including Hassan Shakoush and Omar also in an advertisement for cotton products, and the artist Ahmed Zahir and his daughters Laila and Malak in an advertisement for a sweets shop.
The artist Hamid Al-Shairi also participated with his voice in an advertisement calling for the donation of clothes to a charitable organization. The artist Ahmed Adawiya presented a similar advertisement for the same party, using the melody of his famous song "Bint Al Sultan".
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advertising a
renewed topic formed to stir up
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