This kind of digital music industry seems to have maintained the "copyright" and the market is booming, but it is full of bubbles and "false fires."
A peculiar phenomenon in the field of digital music has recently triggered online discussions.
According to reports, in music apps such as NetEase Cloud Music, Kugou Music and QQ Music, users can play music after purchasing the copyright of a song, but the purchase interface still exists.
The same user repeatedly spends money to purchase the same work, and the repetition frequency ranges from dozens of times to hundreds of thousands of times.
Some consumers spend hundreds of thousands of yuan on a song.
How exaggerated is it to repeatedly "buy" music works?
According to the survey, on a certain album's chart, an account has up to 320,000 repeated purchases of the same album, with a consumption of hundreds of thousands of yuan.
Seeing this data, many netizens were shocked-this is how to "buy" copyrights for listening to songs, it is obviously crazy "beating charts" and "swiping traffic" to chase stars.
No wonder some people sigh, "You treat yourself as a fan, but others treat you as an ATM."
This is the crux of the problem.
On the one hand, with the help of the fan economy and traffic economy, many fans have stepped forward and made the list of their "idol" frantically, in order to increase the volume and popularity of "idol" works and maintain " "Idol" has a high exposure rate; on the other hand, music apps are also keenly aware of this market, setting up various rules such as "Champion, Runner-up and Third Runner-up List", "520" and "1314" default options. Gameplay, fan the flames, and induce repeated consumption.
This kind of digital music industry seems to have maintained the "copyright" and the market is booming, but it is full of bubbles and "false fires."
If there is no timely intervention and early warning, it will bring multiple negative effects.
The most direct, crazy "beating the rankings" mainly relying on the accumulation of money will further stimulate fans, especially students and minors, to blindly compare and follow stars and irrational consumption, which will bring financial burdens to individuals and families, and is not conducive to building up for young people. Establish a good growth orientation.
At the same time, the anomie of "beating the charts" and "swiping traffic" may also invisibly drive the appetite for profit of various music apps.
In addition, similar behaviors that induce repeated consumption are also suspected of being illegal.
Intellectual property experts believe that the benefits of repeated purchases of albums by music apps using the "fan" mentality of "beating charts" are improper gains.
It should be noted that a considerable part of these repeated consumption money may be contributed by minors who do not have full capacity for civil conduct.
So, if minors suffer huge economic losses from secretly "playing on the list", can they be recovered?
It's worth asking.
Chengdu Commercial Daily-Red Star News Special Commentator Lin Feng