Sébastien Petit, CEO of the Burda Bleu press group, is the guest of the program "Culture Médias" on Tuesday.
He specifies at Philippe Vandel's microphone the outlines of the investigative magazine "l'Envers des affaires", launched next Friday and of which the TV host Karl Zéro will be the incarnation and the chief editor.
More and more TV stars are embodying new magazines, in order to create a strong link with the readership and ensure satisfactory sales.
After Michel Cymès and
Dr Good
and its variations, Sophie Davant and
S like Sophie Davant
, and Stéphane Plaza and
Bienvenue chez vous
, it's Karl Zéro's turn.
Sébastien Petit, CEO of the Burda Bleu press group, explains in
Culture Médias
on
Tuesday
what the
reverse side of affairs
, the magazine of the former TV host, will look like.
>> Find Philippe Vandel and Culture-Médias every day from 9 a.m. to 11 a.m. on Europe 1 as well as in replay and podcast here
"We are going to launch a magazine will be called the
reverse side of business
and whose editor-in-chief is Karl Zéro. It comes out on Friday and the idea is to resume long-term investigations", confirms Sébastien Petit.
"We investigated for several months, the first issue is on the hidden side of Michel Fourniret."
The media editor is entitled to his photo on the front page.
5 famous case investigations
The first issue of the magazine also looks at the cases of Patrice Alègre, flight MH370, the Pisier sisters, and drugs among the Nazis.
"There will be several signatures in the number and five rather long, very thorough investigations", specifies Sébastien Petit.
"We're coming back to a kind of investigative journalism that we might have lost a bit."
This is not the first time that the press group Burda Bleu has appealed to the world of television. Last March, he launched
Silence ça push magazine
, a bimonthly gardening magazine inspired by the France 5 program and embodied by its presenter Stéphane Marie.