Kurashiki City, which has developed as a "textile town" while sales are sluggish due to the influence of the new coronavirus, is moving to develop new businesses focusing on the ever-growing pet market.
Of these, the 27-year-old apparel maker in Kojima, Kurashiki City, which is known as the birthplace of domestic jeans, faced a difficult situation such as sales declining to about 70% of the average year due to the corona sickness, and focused on the pet market.
According to the Yano Research Institute, the market size of pet-related goods was estimated to be 1.6242 trillion yen last year, and it is estimated that more and more people are seeking healing in their lives with pets due to the corona sickness.
Therefore, we started developing new products by reusing the denim fabric that was left over from stock and jeans making.
The result is 13 items such as clothes and mats for dogs, and collars.
Durable and well-designed products, such as hand-disassembling jeans fabrics one by one and sewing them with skillful techniques, were put on the market for a limited time at a department store in Okayama City this month, and are now on sale online. I am.
Masahiko Takahashi, who is in charge of developing new products, said, "We used the surplus fabric to create a product that will please both owners and dogs in an environmentally friendly manner. I want to continue development. "