Chinanews.com, Lanzhou, April 14 (Reporter Ding Si) Dunhuang beauty makeup based on mural colors, naive "Panda Flying", "Dunhuang Gesture Dance" dancing machine, Dunhuang national tide cultural and creative products... In the 2021 "Cultural Capital of East Asia-China Dunhuang Event Year", the "Rising Dunhuang" Cultural and Creative Exhibition held in Dunhuang is particularly eye-catching.
With the advent of the "May Day" holiday, more than 60 types of Dunhuang-themed cultural and creative products have attracted the attention of tourists, and the "new wave" cultural and creative products have also narrowed the distance between Dunhuang culture and contemporary people.
More than 60 types of Dunhuang-themed cultural and creative products make people love it.
It is reported that the theme cultural and creative exhibition is hosted by the Gansu Provincial Department of Culture and Tourism, the Jiuquan Municipal Party Committee and Municipal Government, and is jointly organized by the Jiuquan Municipal Bureau of Culture, Sports, Radio, Film and Tourism, Dunhuang Municipal Bureau of Culture, Sports, Radio, Film and Tourism, Dunhuang Museum, and Gansu Silk Road Souvenir Culture Communication Co., Ltd. Undertake.
The exhibition presents to the audience a theme of Dunhuang cultural elements, "Tradition + National Tide", "Vision +" through the three sections of "Ruitu·Dasheng Dunhuang", "Ruijing·Unruly since ancient times", and "Ruiqu·Thousand Years Tide". Experience" cultural experience.
At the exhibition site, a red imitation of Dunhuang Mogao Grottoes and the scene inside the caves are striking. The graceful flying goddess outside the caves dances Dunhuang dances in colorful clouds; the cave exhibits Dunhuang cultural creations, musical instruments, skateboards, makeup, Clothing and other items.
The picture shows Dunhuang beauty makeup based on mural colors.
In the adjacent "Ruiqu·Thousand Years Tide" section, the exhibition uses rich Dunhuang elements and unique color collisions, combined with the "Dunhuang Gesture Dance" dance machine, borderless mirror check-in points, Dunhuang national tide cultural and creative products display and 360° Interactive experience such as the exhibition of Dunhuang dome art allows the audience's senses and experience to complement each other and fully experience the charm and vitality of Dunhuang culture.
"Hopefully, the exhibition will arouse many young people's yearning for Dunhuang, and dialogue with young people in a young way, so that more young people can see Dunhuang, understand Dunhuang, and walk into Dunhuang." Gansu Silk Road Souvenir Culture He Xiaoshan, general manager of Communication Co., Ltd., said in an interview with the media that the best way to protect traditional culture is to make her popular again.
He Xiaoshan said that for Dunhuang Cultural and Creative IP, literature is the foundation and creativity is the core.
In the new era, the best way to pass on cultural values is to convey cultural values in new forms, so that more people can use more vivid forms to generate deep cognition. This is the best way to pass on. Dunhuang culture, which is already practicing this kind of pass on ideas, is destined to be The future will be even more dazzling.
In November 2020, in order to better promote the Dunhuang brand culture, the company also jointly launched a theme activity "Shenxian Takeaway".
The event will cover offline stores in 51 cities across the country, and form a city-wide publicity and promotion through airplanes, sailboats, subways, buses, takeaway cars and other transportation. It is estimated that there will be 300 offline stores and more than 300 takeaway vehicles.
"Contemporary cultural audiences are no longer a thousand miles away from Dunhuang, but within a short distance." He Xiaoshan said, Dunhuang culture has been more comprehensively displayed through a variety of art forms.
In the future, Dunhuang, the "Cultural Capital of East Asia", will be used as a carrier to tell the outside world more innovative and interesting "Dunhuang Stories".