Black luxury: a new geography of luxury
Audio 48:30
Imane Ayissi in his Parisian studio AFP
By: Emmanuelle Bastide
50 mins
From Lagos to Miami, via Johannesburg, new multicultural consumers and designers are shaking up luxury standards and responding to new expectations.
Publicity
Hip-hop, sport culture, uninhibited positive spirit ... what are these new inspirations?
Can they change the outlook on the creativity of the African continent?
With
:
- Marie-Jeanne Serbin Thomas
, editor-in-chief of
Brune magazine
- Thomas Mondo
, founder of
Bel-Ami,
a communication and consulting company in Strategy and Creation in the Luxury, Beauty and Lifestyle sectors.
- Imane Ayissi
, Cameroonian designer.
In 2020, he is the first sub-Saharan stylist to join the official calendar of haute couture week in Paris.
Musical programming
:
► Santrofi -
Kwaa Kwaa
►
Captain Planet & KarenBe -
Yalla
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