A free tasting party was held in Naruto City, Tokushima Prefecture, in an attempt to increase consumption of "Sakura Dai", which is in season when sales are declining due to the effects of the new coronavirus.
Red sea bream, which enters the Naruto Strait from the Kii Channel for spawning every spring, is known locally as "Sakuradai" because it has a bright pink color like cherry blossoms.
However, due to the influence of the new coronavirus, demand is declining in the main shipping destinations such as Kansai, and sales are declining compared to the average year. We have a tasting party where you can taste it for free.
At the tasting party, the sashimi of "Sakuradai" that was judged on the spot was served with the special wakame seaweed, and the shoppers enjoyed the fresh taste of spring.
A woman in her thirties who visited from Tokushima city said, "It was pre-prepared, sweet and very delicious. I can get it cheaply, so I want to buy it and cook it at home."
Keiko Nakase, the manager of "JF Kitanada Fish City," said, "The cherry blossoms found in the Naruto Strait are the king of spring fish. Sales are declining in Corona, but I want as many customers as possible to eat through this tasting event." I was talking.
The tasting party will be held on Saturdays, Sundays, and holidays until the 5th of next month, and during the period, "Sakura Dai" will be sold at a price that is about 40% cheaper than usual.