Chinese movie "counterattack" Hallyu

Eight film groups landed in the Korean film market

　　Twenty years ago, there was a resurgence of Korean movies, and the industry referred to it as the "Korean Wave".

Today, the "Korean Wave" represented by "Parasite" still dominates the international film scene.

However, with the rise of China's film industry, domestic films have also begun to make efforts in South Korea.

On April 6, the cover news reporter learned that eight Chinese films headed by "Assassination of Novelists" will be released in South Korea one after another in the near future. Such a scale and intensity is rare in the world.

Visual effects blockbuster shows the strength of Chinese movies

　　These eight films are old and new. At present, all Korean-language posters have been released. Their release dates in South Korea are as follows: "Get Home at One Point" was released in South Korea on March 31; "Chasing the Dragon 2" was released on April 1. "Falling Leaves" will be released in South Korea on April 1; "Lonely" will be released in South Korea on April 8; "A Chinese Ghost Story: Love in the World" will be released in South Korea on April 8; "Assassination" "The Novelist" will be released in South Korea in April (time to be determined); "Hypnosis · Judgment" will be released in South Korea in April (time to be determined); "In those years, the girl we chased together" will be released in South Korea in April ( Time to be determined).

　　The first official announcement to be released in South Korea is the Spring Festival film "Assassination of Novelists" directed by Lu Yang. The film tells the story of a father who takes over the task of assassinating a novelist in order to find his missing daughter. , Is also quietly affecting the fate of everyone in the real world.

At present, the cumulative box office has exceeded 1 billion yuan.

　　It is worth noting that the film is a visual effects blockbuster that reflects the strength of the Chinese film industry. South Korean film visual effects companies are relatively well-known internationally. Before the "Wandering Earth" fire, there were Koreans who "touched porcelain". "Said that the film used the country's visual effects team.

　　Later, the film crew of "Wandering Earth" clarified that all the special effects of the film were created by Chinese people. Among them, MORE VFX has the largest participation, which has studios in Beijing and Chengdu.

Almost all the visual effects of "Assassination Novelist" are also performed by MORE VFX.

Therefore, the box office and reputation of the film in South Korea will give South Korean audiences a new standard for judging blockbusters made in China.

A very meaningful cultural output

　　In the past, Chinese film and television dramas did imitate many of the creativity and IP of their Korean counterparts, but with the improvement of domestic production standards, South Korea has also begun to learn from our products.

A typical example is the Korean drama "Queen of Zheren", which tells a modern man who travels back to ancient times to a queen. This is a remake of a popular online drama in China in 2015: "Prince Concubine's Promotion" ".

　　In addition, "Young You" was released in mainland China on October 25, 2019, with a box office of 1.558 billion in the mainland; and it was released in South Korea and Japan in July 2020.

The film won the third place on the Japanese chart on the first day of its release in South Korea, and earned 405 million won (equivalent to more than 20 million yuan) at the box office, making it the highest-grossing movie among domestic youth films released in South Korea.

"Young You" has also gained a good reputation in South Korea. On the South Korean NAVER website, the film was scored 9.46 by the audience.

　　According to analysis by industry insiders, the eight domestically produced films will be screened in South Korea, which not only reflects China's soft power, but is also a very meaningful cultural export.

These eight films have different styles and diverse themes, and the creation time spans more than 10 years, allowing Korean audiences to intuitively experience the progress of Chinese films.

　　Cover news reporter Yang Fan