1. He was a good photographer.
His ability was also good, but he was more famous for having expensive pictures.
In the 1990s, a photo of 10 million won and a family photo of 30 million won.
If I didn't pay this money, I wouldn't take any pictures.
-Honestly, it's hard to believe that you got 10 million won for a photo...
"It's still not cheap at all. But at that time, I called a price that I couldn't imagine. In the meantime, the price of the picture rose a little. In the past, I received 10 million won, but now it's 20 million won. The family photo is 30 million won. I got the won, but now I get 50 million won."
-Do you really get 20 million won?
No matter how much money I have, I wonder who will pay 20 million won for a photo.
"If you don't give it, I won't take it. The price has been very rumored, so I can't only give someone a discount."
As it is expensive, the explanation to the effect of making the best work with the best equipment was lengthened quite a bit.
For example, it uses 30,000 watts of electricity to take a picture, mobilizes a power generation vehicle for this, sends it to Japan for printing, and makes a special frame.
It's a truck with only the equipment necessary to take a picture, but the question of whether it's just one camera to take a picture was swallowed up.
He said that the amount of money that falls into one's own hands is about 3-4 million won because of the high cost of equipment and manpower.
When I asked a colleague and junior who has known this person for more than 30 years if he really received it that way, he said yes.
However, he said that people are not always in line to take pictures of this person.
Lee's first exhibition <Portrait 33> of Kim Young-il's portrait, held in 1992, not long after graduating from the Department of Photography at Chung-Ang University, was a hot topic in Jangan.
33 stars from the culture and entertainment world of the time, such as Bae Sam-ryong, Hwang Byung-ki, Jang Sun-woo, Hong Shin-ja, Jung Kyung-hwa, Kim Ji-mi, and Park Jeong-ja, stood in front of this person's camera.
It took several hours to put a picture, but I was willing to pose in front of this young photographer who was just over thirty.
It could be some kind of marketing strategy, but this guy's reputation and presence in the industry was great.
To borrow from this man's words, most of the Korean conglomerates and celebrities asked him for a picture.
I also took pictures of the three presidents, but they told me that they did not get the price for the picture properly.
The story of this person is not one or two that are not well believed.
There was also a lot of caution about whether it was okay to take this person's words as they were.
The picture price is just the beginning.
As a photographer, this man made a name for himself in portraits and commercials, and he took over the photographic work of almost all magazines that he was nicknamed'First Publication'.
At that time, I worked for a month or two and received billions of dollars.
The first part of my life, which started with photography, was a splendid period of fame, money, and pride.
It goes without saying that the way of success at this time had a great influence on this person's life.
2. In
1994, I met a Korean classical musician named Chae Soo-jeong to take a picture for a magazine.
My whole body froze when I heard the sound of a unit called "Pyeonsichun" sung by a young female Korean classical musician to soothe her throat.
Even when taking pictures of the president and chaebol, he wasn't nervous, but after hearing the voice of this young Korean musician, he couldn't press the shutter button. He explained the encounter with Korean music as if Paul met Jesus and was blinded for a moment.
Since then, life has changed.
As I went around the country, I heard the voices of masters and masters, and my ears gradually opened.
My body was sweet to contain this good sound.
I started studying recording technology on my own and went to a recording workshop held abroad.
I purchased the latest recording equipment, including recorders and microphones, worth over 100 million won per unit.
Once it starts, this person's personality is triggered to see the end.
With the skills and equipment learned in this way, he recorded over 300 kinds of Korean traditional music.
I went to the record label with the master tape with sound and asked for it to be released, but I was rejected.
The reason for the rejection was that Korean traditional music was not money.
I made up my mind that if others refused, I would directly release a Korean music record, and in 2005, I founded the villain Ivan (樂黨利班), a record label specializing in Korean music.
It means that people who enjoy music share their interests.
In one's life, if the picture is the first class
, it also means that the
traditional music is the second class
.
Equipment obsession is usually not unusual.
He said that he would go to the moon to get the equipment he needed, and if he didn't have money, he would buy it by selling his body.
I am convinced that the best equipment is needed to achieve the best quality.
They pay 10 million won for one microphone, 100 million won for one recording equipment, and 200 million won for one set of video lenses.
In the Korean music record market, this person used a high-end strategy.
The success equation learned in photography art was also applied to Korean music albums.
This man's point of treating Korean traditional music to the level of crap on his own is devastating.
“I can't compromise on quality. It's not just video, but sound as well. Sound technology goes beyond 5.1 channels to 7.1 and 9.1 channels, and we still think we've done our work after recording in 2 channels. Like this. If you make it and go to the global market, who will look at it and who will value it. Who will value us when I myself do not value myself."
Until this man made Korean music albums with high-quality SACD (super audio cd), singer Jo Soo-mi was the only Korean musician who recorded SACDs.
"If you look at Universal or something like this, only between the top 1% and 3% of their musicians make SACDs. Our musicians don't make them even if they take the money and ask them to make them."
At that time, this person recorded Korean music with SACD.
People said they were crazy, but this guy didn't give up on the best sound quality.
Purchased the necessary equipment and equipped the production system.
High-quality sound is the basic, and we pursued a luxury album by paying attention to a picture of a jacket and a letter.
A total of 170 albums have been released so far, including 23 SACD albums.
He spent more than 4 billion won on the release of the album alone.
3. This man's attempts to make Korean traditional music a luxury product did not stop at making SACDs to enhance sound quality and design luxury.
It also pursued a differentiation of the recording method.
This man's philosophy of mixing sounds, not artificially stretching or reducing it, cutting it off, cutting it off, or adding it is firm.
The sound produced by the performer must be conveyed to the world as it is without any mechanical manipulation, and it must be left behind for future generations.
It means that we will only see the game with the original taste of water without adding any sweeteners or additives.
“Most record labels go through the process of mixing while producing the record. We never do that. If that happens, the engineer will never see a face with me for a lifetime. Mixing is eventually reducing, growing, stretching, and shaving the sound. It's like canned food. There's a lot of canned food in it, but it's solid inside, so there's no dynamic and no difference.
I don't want to make the things I make into canned food.
”
Not everyone has a feeling of rejection to this method, which this person called pure recording.
It is difficult to argue that it is inevitable and in some way necessary to receive technical help while recording and producing a record.
The pros and cons of this person that Hanok is the best place to play and record Korean traditional music are also contradictory.
In order to provide more people with an opportunity to listen to Korean traditional music directly, it is an inevitable option to perform at a concert hall, but sticking to a hanok performance is not realistic.
Most of the people who made albums at this company are unknown Korean classical musicians.
Those who have already become famous are likely to have passed their heyday.
“There are 100 records from our company on display in the hallway, and one group is missing out there. That's mainly university professors. There are few records of people we call human cultural properties. There are few records of people we call human cultural properties. They are cultural properties. Those named mean that, in terms of music, the heyday has already passed a long time ago."
If you are confident in your performance, have not stolen ideas from others, and are not afraid to share my voice to the world, you will not be able to judge your education level or gender and age.
Watching the sprout prospects, he tries to give them a chance.
"I haven't won a prize in the Korean classical music competition yet and my name is unknown, but I'm constantly watching my friends who are talented in sound and working hard, and if the time comes, I will contact you first.
Most of them are surprised like this."
Recording production costs 15 to 20 million won.
The production cost of SACD is twice as high.
Album production is basically free, and profits are divided by half based on sales.
However, if you make a record according to your own needs, you will be charged half of the production cost.
The idea of giving hope to the dream trees of Korean traditional music does not stop with the release of albums.
Musical instruments are also provided to those who can't perform properly because they don't have instruments.
Put the player's name larger than the company's name on the album.
He said he would not monopolize his profits as he did not want to take the ball, and he actually wants to share the profits.
When you download a sound source, you give half of the sales to the player.
The problem is that the revenue generated by downloading music sources per year is small.
One-year profit from music sources is less than 5,000 won per person.
So there is nothing to do without sharing.
It's okay not to tell my story, but
I asked you to tell the story about Sanjo properly
.
Even among traditional Korean music, this man's love for Sanjo is unusual.
Sanjo makes only one song in his lifetime until one performer dies.
This person particularly loves Sanjo's philosophy of writing music within the master's frame and ultimately breaking the master's frame.
Although there is an orderly order, it is to love and cherish the flexibility and treasure of Sanjo, which can be extinguished at any time.
This music, which constantly repeats the process of extinction and creation, said that he would devote the rest of his life to Sanjo, saying that it is the music of the eternal present tense.
Listening to this man's long explanation of Sanjo, he also loved the genre of music, but felt as if he loved the spirit of Sanjo he interpreted himself more.
4. This person is a foreigner in the Korean traditional music world, where people who have succeeded in family business or have received special education since childhood are the mainstream.
It is also true that the introduction of a new record production system brought new winds to the high-end Korean music, which was also treated as peripheral music in Korea.
This person directly showed that to listen to Korean classical music, not only the performer but also the consumer must have this amount of investment and effort.
The philosophy of pure recording and field recording created a different trend in the traditional Korean music world.
No one can deny that no one loves our sound as much as anyone and has invested in Korean traditional music.
In 2012, she entered the Grammy Awards for her Korean music album <Junggaakhoe Pungryu 3 Gagok> and passed the preliminary round.
There are claims that it was only a receptionist and not an award nominee, but in any case, it is not to be dismissed that this person challenged the highest authority award with the SACD Korean music album.
He exhibited in anticipation that the public might be interested in Korean traditional music if he received the Grammy Award.
At this time, this person described the experience as'I felt like I came to someone else's feast.'
It expresses the difficulty and fleetingness of trying to gain recognition in a neighborhood where American music is the mainstream with the genre of Korean music.
When you ask what specific achievements you have made, this person's answers are difficult.
Even the albums submitted to the Grammy Awards only sold dozens of copies.
Few of the 170 albums made by this man have sold more than 100 copies.
Some 3 chapters and some 8 chapters were sold, so from the point of view of a business, it is a blow.
He said that the money that has been invested in the Korean classical music record business has been 11 billion won.
10% of sales from'Groovy Jewel', a photography content company founded in 2003, are spent on bad guys.
This alone was not enough, so I took not only the money I earned by doing photography but also my family money.
However, since two or three years ago, they are gradually getting out of the chronic deficit structure due to the digital sound source conversion business.
In the warehouse of this man's office, 120,000 CDs are piled up in boxes, unpacked.
These CDs are the product of this man's efforts, but they are also evidence of obvious failure.
No matter how noble the purpose, this person's efforts remain'plastic waste'.
It's heartbreaking.
There is no sign of trying to live a life of seclusion.
Rather, it can be said that it was enough to do media interviews.
Nevertheless, not many people know this person.
I have never had a title like this.
He said that he had been offered a position several times, but he did not respond.
At the end of last year, he refused to give a ministerial prize in recognition of his contribution to the development of Korean traditional music.
He said that there will be no prizes and medals for Korean traditional music in the future.
Instead, he said he wanted to win the Export Tower Award by accumulating the contribution of exporting intellectual property rights using our sound.
"I wanted to make our music known, I didn't want me to come to the fore. So I told you to come to an event or to come for a prize, but I didn't go and have no intention of going forward. What do I get the award for. I just don't have anything to do. I just carried it out. It's a ruined world for people like me to come and go and pretend to be experts. This world has to disappear quickly."
He is a person who will receive enough attention only with the way he has lived and the values he has pursued.
In addition, if this man's efforts had led to success, he would have been awarded several times even if he received the medal.
However, the record made by this man did not become a bestseller, and this man did not change the ecosystem of the Korean classical music industry, and that does not mean that he made Korean music widely known to the world.
5.
Our relationship with Sori did not stop at Korean traditional music.
As I traveled all over the country, the sounds of our nature came to my ears.
I fell in love with the variety and beauty of our sounds, from the sounds of the mountain top to the sounds of the sea.
There are sounds that cannot be known unless you have bright ears like this person.
He said the sound of the waves was all different.
It was said that the sound of the West Sea came from far away, the East Sea was heard from under your feet, and the sound of the waves in the South Sea was roaring.
He explained by imitating the sound, saying that the sounds of the same insects differ according to the height.
The sounds of our land, our sea, and our mountains are collected and recorded in high quality one by one.
There are 1,700 kinds of sounds collected like that.
Some are released for free, and high-quality sound is paid for.
"I'm not trying to sell Korean pansori and anything like this cheaply. 900 won is just to keep the status quo and it's a kind of rice cake. I'm going to get 990 dollars for this, not 9 dollars, 99 dollars. To do that, it's not commercially possible. But, I think it's possible industrially."
The third half of his life is a new life that this man, who is now 60 years old, is about to open up.
The goal of the third stage of life is to make money through sound.
Some people ask how they can make money through sound, but I think there are ways to change their ideas.
He said, “Where is there a law that says that sound designers who make a set of sound effects and receive tens of millions of won won’t come out of Korea? There are many talents and resources to do so.
However, the problem is that these people and resources are not properly organized.
Last year, a social cooperative named <Write and Write> was formed with video experts, sound experts, and planners who share their will.
It is a cooperative that aims to conduct business using contents of intangible heritage records such as Sori.
This person thinks that collecting intangible assets scattered like fragmented files can be recognized as a valuable value.
“Everyone says that music doesn't make money, but I'm trying to show you that these sounds like Columbus eggs can be any amount of money. So I created a cooperative, and it's just started because it's been born. What I'm talking about now is Korean traditional music. It's not just the music or the music, but the sound."
Taking the example of BTS who made a song using Daechwita, he said that there are many ways to use our sound, starting with a plan to use Korean traditional music in a modern way.
There are 8 types of Korean sounds designated as World Intangible Heritage.
There are 6 types in China, 4 types in Japan, and none in the United States.
He said that only we do not know this valuable asset.
"This is one of the best gifts from our ancestors. Daechwita is a song for the living king, and BTS wrote it. Jongmyo ritual is a requiem for the dead king, but it has never been opened in the world market. What to take out there and use it? It's the BTS heart and the black pink heart."
I've said several times that it's not'commercially' but'industrially', but in fact it's not easy to understand.
Examples were sound bio, game sound, movies, and advertisements.
Several projects currently being pursued were explained on the premise of Off the Records.
I felt motivated, but there seems to be a long way to go.
When talking about making money through sound, this person mentioned the responsibility.
"In the past, whether or not I was doing it alone, I couldn't end the union with a group of people and dozens of people heading for one, but I can't end it with saying sorry. So now I have to live a life that is really responsible."
He is a person who has lived for sixty lifetimes indulged in his own fashion.
He has found the meaning of existence in something different from others, and has lived generously pouring money and passion into what he wants to do.
In return, I gained self-satisfaction and received recognition from some people.
He has lived with himself ahead of others, but now other people are starting to notice.
The third part of life, expanded from traditional music to sound, is a natural consequence of the second class of life, but looking at it differently, the gruesome reflection on the second class of life is also part of life.
As this man spit, he said:
"I don't want to mass-produce plastic trash anymore."
He said the record was no longer a commercial item, and that it had the same meaning as a musician's business card.
It is a serious reflection on whether or not you have responded properly to the changes in the world that your efforts to make yourself so elaborate and luxurious is now just a business card.
The alternative that came out after that reflection was to open the third class of life, a world where money is made through sound.
Building a system so that the social cooperative ``Write and Write'' can work properly is what we need to do before the fourth class is completed with the completion of the Sanjo collection.
When the cooperative establishes itself, he said he intends to hand over all the music, records, and assets he has collected so far.
There is nothing to give to the children.
He said that the remaining five years will be a much more thorough and intensive working time than the last time.
It sounded like a strong commitment to burn all of them for the next five years without leaving any of their capabilities and assets.
6. When I was in middle school, my grades were good enough to be counted in the whole school, but he said that he chose an appeal because he wanted to study practically.
When I went to a humanities high school, I didn't like to study Young-Soo Kook and to live within the border.
From here on, this guy is unusual.
When I went to an appeal and studied, I entered the Department of Photography at Chung-Ang University after retrieving'touching goods doesn't seem to suit me.'
When he was in high school, he read literary critic Kim Hyun's book and said he was greatly influenced by him in terms of art and aesthetics.
When I was in college, I used'Raibang' and drove'Harley'.
If there weren't for the testimony of someone who watched this man closely at the time, he would have doubted this too.
No matter how rich the son is, does it make sense for college students to drive high-end motorcycles in the early 1980s?
There has never been a time when nothing in this person's life was serious or ordinary.
If you say you were a student wearing sunglasses and driving Harley, it's easy to reminiscent of the appearance of a schoolgirl chasing you, but it seems like you weren't a student like that.
He was a person who kept what he was talking about, a senior who was full of charisma in the eyes of his juniors, and a senior who was difficult to talk to.
In the early 80's, college towns were stained with protests, and this man quickly put a camera on the protest scene, and because of that, he was put on duty several times as a police station.
He is a person who enjoys being different from other people.
When others said they were going to a liberal arts high school, they went to a vocational high school, and when others were riding on the bus, they went on a high-end motorcycle.
When others were studying, this person played, and when others used a dragon to make money, this person poured out money.
My father was an officer from the 9th Army Academy.
In recognition of his major established in the Korean War, he received a merit of service several times and participated in the 5-16 military coup, but he said that he was trained as a lieutenant colonel when the military did not keep his promise to transfer civil government.
The family was rich from generation to generation.
It was a family that ran three gold and silver rooms at Jongno intersection during the Japanese colonial era.
My grandfather was a person who listened to music with a gramophone, and my father also said that if he had a rare record, he had to ride a motorcycle from Seoul to Pyongyang to get it.
His father bought him the Marantz 7, a high-end audio device, as a wedding gift.
The eyes and ears are sensitive, and the pursuit of the beauty of sound and pictures is the internal strength of the family.
This person focused on what he did rather than talking about where he was.
This is especially true of the story of studying in the United States.
As a graduate of the Department of Photography, he said he was the first to study in the United States.
I asked which school I went to, but this person didn't say the name of the school.
It's because I didn't graduate and I didn't study sincerely at that school.
He said that he went to study abroad in the United States and became'study abroad'.
In fact, I have been playing for three and a half years, leaving only my enemies in school.
He said he had come to play, but he wasn't just playing.
She traversed the continental United States three times horizontally and six times vertically, experiencing the society of the United States and captured it in a camera.
I searched the American university library to gather and read the materials I needed.
It was also during this period that I was interested in anthropology.
I couldn't get my degree from a prosperous college, but I didn't waste my time.
It's a much more meaningful time than just getting stuck in the library when you were young and getting a degree and adding a career to your resume.
This person's life is dramatic, but he also knows how to express his life dramatically.
I don't know if I learned Korean classical music without knowing or whether it was a natural talent, but this person has a lot of words that he speaks.
Some words are made up.
This man called the grass worms flapping their wings.
When I asked what it meant because it was the first word I heard, he said it was a word that he made up on the spot.
When we need to use English, we use English, when we need to use Chinese characters, we use Chinese characters, and when we need to use our own language, we use our own language.
Sometimes she mixes spears, and sometimes she tells her story by adding gestures and hand gestures.
Several times during the story, he was tired of his feelings and couldn't connect.
They have a lot of emotions and a lot of expressions to express them.
He is a person who has a lot of means of expressing himself.
7.
When I asked
this person, who started the 3rd class of
life, if he had a 4th
class of
life, he said yes.
When I asked what it was, he said it was dying.
He's a person who wants to open his life 1st class with pictures, 2nd life with Korean traditional music, and 3rd life using it, so I thought that 4th of life would say something more plausible, but death...
.
Hearing this, I felt my heart rattled.
How many people think of death when they say they're only 60 years old when they open their mouths.
He can say this because he has been running his life at full speed.
I understood it to mean that since I was a person who had already bet everything and poured everything out, there wasn't much left to pour out, so I didn't really need more time in the future.
Even if there was a mixture of bluff or exaggeration, I decided to admit this person's words.
"I couldn't think that I could go without end. So I set a place to die and think endlessly how I would use it if there was a given time in front of me."
There are large companies that are greedy for the sound content this person has collected.
He said that he was both in foreign countries and in Korea, but this person had no intention of handing over his assets to such people, especially foreigners.
It was because he collected it, but it was not mine.
"This is not removal. It is our nation's entire asset and not made by me. It's all from our nature, it's passed down by our ancestors, and it's made together by sweating and sweating our blood."
He said that he had only been able to close his eyes for three hours after recording in Jindo until late the day before the interview and coming up.
It was said that it has been 17 years since I haven't eaten lunch, but the reason for this is'because the time to eat is wasteful'.
He professed to release a complete collection of Sanjo by 2020, but in order to reflect on his failure to keep it, he quit his favorite alcoholic beverage since the last year.
He is a strong person.
I thought he was a rich man who wasn't bad, but this man never had his own house.
Not long ago, I lived in a 290 million won charter house in Seoul, but the soaring rent was overwhelming, so I moved the charter to a nearby company.
After moving the charter, I liked that I had 30 million won left.
He said he would give his wife 2 million won for living expenses.
Investing in traditional music and sound, the two children academy couldn't even spend freely.
When my eldest child was in high school, when my wife asked us to buy a house for the first time, this man replied:
"With that money, I can make a few more records, but I asked if I would put that money into the house. Nowadays, the population is shrinking, but I tell my wife that buying a house now makes me stupid, but I don't know who's stupid."
In Paju Publishing Complex, there is a three-story building built with the entire life of this man poured into it.
It is used as a studio and office.
It is also the place where all the materials and equipment collected so far are stored.
It is a place like a nest of dreams with young dreamers working in cooperatives and lending studios to poor musicians at low prices.
I was in debt for the first time in my life to build this building.
The building was built optimized for sound work, so it was said that the construction cost was quite high.
It was said that bank debt would decrease to around 600 million after this year, but I noticed that the debt I owed for the first time in my life is quite anxious.
When I asked how much equipment there were, the words that this was hundreds of millions of dollars and this was tens of millions of won popped up.
He is a person who has a good knowledge of killing people.
8. This person's eyes flashed strangely from time to time.
It's the look of a person who is completely immersed in something, but if that look lasts for a long time, it might be called really crazy.
This guy is crazy about the photos and crazy about the sound.
Now I'm crazy about people.
This guy knows it well.
“Whatever I’m going to hear is that I’m crazy. So when I hear that I’m crazy, I’m putting the vertex of that crazy thing far away or high. Then, those who see from low, see what's up there, they say that these days! The one who looks at the highs and understands this will be the investor.”
After listening to the story for over 8 hours, I decided to admit that there are worlds that I do not know, worlds that I have not experienced, and that there are worlds that I have not imagined.
Most of all, there are people who have dreams that I did not know.
It was like listening to a pansori.
* This interview was held in the form of a two-on-one conversation with Editorial Writer Yang Man-hee at the Villain Ivan Studio on March 26th.
▶ Interview with CEO Kim Young-il, go to the 2nd video