Where to check in during Qingming holiday? The most chic in the museum
"If I am not at home, I will be on the way to the museum."
Such a lifestyle has become a daily routine for many people.
From the old Mencos to the current "reservation + queuing" enthusiastic support, a wonderful chemical reaction has occurred between the museum and the people visiting the museum, and the "tide" style of some museums is going out of the circle.
Data map: Visitors visit the Sanxingdui cultural relic "Bronze Head" in the National Museum of China in Beijing.
Photo by China News Agency reporter Hou Yu
Ding! Check in the museum "on the road"
With the "new development" of the Sanxingdui site, the Sanxingdui Museum in Guanghan, Sichuan has attracted eager attention from the public.
According to the relevant ticketing platform, as of March 22, the search volume of Sanxingdui scenic spot has increased 3.4 times compared with the same period in 2019, and the popularity is expected to continue until the Qingming holiday.
Air ticket bookings on related platforms show that Chengdu will be the city with the largest number of tourists during the Qingming Festival this year. This popular tourist city is only 40 kilometers away from Sanxingdui.
Xiaohou, a civil servant in Beijing, is one of the tourists who will be "flying" during the Qingming holiday to see the mysterious "Ancient Shu Civilization".
He told a reporter from Chinanews.com that since the newly unearthed golden masks, bronze sacred trees, ivory and other cultural relics at the Sanxingdui site, he couldn't sit still. The oncoming vacation made him "go and go" when he was single. Friends.
Data map: The audience is visiting the exhibition.
Photo by China News Agency reporter Yu Haiyang
Different from visiting museums by chasing hot spots, it is the planning style of Shanghai mother Sun Yan.
"Since my daughter went to elementary school, I had a plan to take her to the ancient capital of China. The first museum to check in was the Yinxu Museum in Anyang, Henan; now my daughter is in third grade, we have been to Xi'an and Beijing during the winter and summer vacations. , Nanjing, the next stop is going to Luoyang." Every place I go, the museum is bound to go, "I will design the route with her. She also thinks that the first stop to the local area should be to a well-known museum. In order to gain insight into the history and humanities of this city."
There are more experienced museum lovers who will not only often walk into the museum at their doorstep, but also follow the exhibitions launched by major museums, such as the "Eight Masters of Tang and Song Dynasties" exhibition just concluded at the Liaoning Museum, such as the Palace Museum in 2020 The "Six Hundred Years of the Forbidden City" exhibition, a special exhibition of Su Shi's theme paintings and calligraphy, the porcelain exhibition at the Shanghai Museum, the bronze exhibition at the National Museum of China... Push more museums to become "net celebrities."
On Douban.com, where literary and artistic youths gather, some netizens left a beautiful answer under the question "Why do you like to visit museums?": "The time is too long, the distance is too far, I am too small, and I want to use my best to perceive and Love it."
Data map: The audience visited the Henan Museum.
Photo by Yang Dayong
Say goodbye to "high coldness" and "bring home" museum culture
According to information from the State Administration of Cultural Heritage, there are currently 5,535 registered museums in China, of which 89% are open for free.
In fact, this number is still not enough to make up for the public's demand for museum visits: due to the huge differences between urban and rural areas in China, most of the first-class museums with many fine cultural relics are located in provincial capitals, and county-level museums are often left in the cold.
The theme of International Museum Day 2020 is "Museums Committed to Equality: Diversity and Inclusiveness". It is precisely to think about the question: How can museums present equal and diverse views and provide more meaningful cultural experiences for different groups?
How to open a door of equal sharing for the public with an attitude of tolerance and openness?
Also at the beginning of 2020, the State Administration of Cultural Heritage of China issued a new version of the evaluation criteria, which no longer traditionally uses the area of the premises, staff composition, collections and the number of exhibitions as the main basis for evaluation, but based on the quality and level of the museum’s public cultural services. .
This shows that museums are shifting from focusing on static "things" to "people" and "things" interaction. The extent to which they can integrate into people's lives and meet the needs of audiences has become an important criterion for measuring its success.
Data map: The audience visited the "bright yellow satin embroidered rattan pattern folder shirt (Qing Guangxu)".
Photo by China News Agency reporter Du Yang
First-class museums may be far away, fine cultural relic exhibitions may be fleeting, and various collections may be uneven, but the digital trend in the field of cultural and museums has made up for these shortcomings for the public to a certain extent.
The new version of the "General Catalogue of the Palace Museum Collection" was officially launched. The catalogue of all more than 1.86 million pieces/sets of cultural relics in the museum has been searched in real time; more than 37 million people have used the WeChat mini program "Traveling Dunhuang", and more than 250 million people have participated in the " Online interactions related to “digital sponsors”; live interactions of major museums during the epidemic have caused netizens to give thumbs up.
At the same time, the museum's cultural creation is aimed at creating a museum culture that can be "taken home".
"We hope to find an interesting way to open up the history, so that the cultural relics will no longer be cold, the collections will become intimate, and the historical connotation and cultural value behind the exhibits can be deeply explored, so that people can come to the Forbidden City more than just walking through horses and flowers." The cultural and creative work of the Forbidden City, which was promoted by Chang Shan Jixiang during his tenure, has almost led the cultural and creative creation of Chinese museums. His original intention was to hope that the audience can bring the culture of the Forbidden City home. "The museum should integrate into the lives of the people and attract more people to enter Museums make visiting museums a way of life."
Indeed, the objects in the museum are novel, and the stories behind the objects are equally novel.
In the cultural relics, the audience can imagine a different kind of life besides the daily life.
Even if, across the showcase, close at hand; even if across the screen, there are thousands of mountains and rivers...
Data map: "Shengjing Palace Appreciation" Cultural and Creative Products in the Cultural and Creative Experience Store of the Forbidden City in Shenyang.
Photo by Yu Haiyang
Tomb-sweeping holiday, these wonderful exhibitions are waiting for you
In the National Museum of China, there are 24 exhibitions to be picked during the Qingming Festival. From ancient China to the road to revival, from paintings and calligraphy, clothing to coins, from statues of Buddha to porcelain and jade, there is always one that can capture the hearts of the audience.
The most worth mentioning is the "Moon Sample No. 001 Witnessing the Chinese Flying Dream", which is on display. You can see 100 grams of lunar soil samples here, and there are endless audiences coming every day.
Data map: Spectators visited and photographed Moon Sample No. 001.
Photo by China News Agency reporter Tian Yuhao
I would like to remind you that after the "moon exploration", you can go to the Guobo Café to have a cup of limited edition "Chang'e Flying to the Moon" theme coffee. In the garland pattern, the Chang'e running towards the moon, the jade rabbit holding the jade pestle, laurels, and toads. They are all lifelike; try a piece of chocolate mousse cake "Souvenir from the Moon", Oreo crumbs play the role of "soil".
In addition to the magnificent buildings and permanent treasure halls, watch halls, sculpture halls, furniture halls, and bronze halls in the Palace Museum at this season, the most beautiful is the flowers blooming in the palaces.
The Palace Museum has released this year's flower viewing map on the official mini-program. The magnolia and apricot blossoms in the Zhongcui Palace and the Imperial Garden are displayed, the apricot and pear blossoms in the Shoukang Palace are competing for beauty, and the begonias in the Wenhua Palace and the Yongshou Palace have long been tourists. Check-in resort.
Spring is flourishing and grand, why not "premeditate" a search for the Forbidden City?
Data map: Tourists visit the Palace Museum in Beijing.
Photo by China News Agency reporter Du Yang
The Edo-era Ukiyo-e Original Collection Exhibition at Today Art Museum in Beijing, Monet and Impressionist Masters Exhibition at Shanghai Bund One, Wu Changshuo Exhibition at China Art Museum, Yungang Grottoes Exhibition at Shanghai Baolong Art Museum, Nanjing Museum Special exhibitions of flower and bird paintings from past dynasties...The latest chocolate chimes, Yishe cake rolls, tiger sitting bird rack drums, and antlers standing crane red velvet are also waiting for you in the Hubei Provincial Museum.
There are so many “tide” museums that are dazzling, which one do you plan to choose?
Reporter: Ying Ni