[Rural Revitalization] Changle Liquor Town in Hunan: Integration of Agriculture, Culture, Tourism and Sports to Create a Featured Town
【Explanation】Zhifeng in the east and Minshui in the south. Changle Town, located in the northeast of Miluo, Hunan, has been brewing a delicacy-Changle sweet wine for more than a thousand years.
The sweet wine here began in the Northern Song Dynasty, and is now flourishing. Every household in the small town loves sweet wine.
[Concurrent] Zhou Honglei, a resident of Changle Town, Miluo City, Hunan Province
Changle sweet wine has been drunk since childhood, one word: great!
[Explanation] It is reported that the brewing of Changle sweet wine requires more than 10 traditional processes such as "soaking rice", "suppressing", "mixing music", and "entering the cellar". It has become a characteristic industry passed down from generation to generation in Changle Town.
Ling Hongquan, Secretary of the Party Committee of Changle Town, told reporters that so far, there have been 5 leading sweet wine enterprises in Changle Town, and more than 300 sweet wine enterprises + workshops have driven more than 8,000 people in the town to find employment.
In 2016, Changle sweet wine was protected by the National Geographical Indication Product.
In 2020, Changle Town will process and produce more than 22,000 tons of various sweet wines annually, and the output value of sweet wine-related industries will reach 500 million yuan.
Li Yangbo, 67, is a native of Changle.
In 2011, after retiring from the company, he "cross-bank" started sweet wine and established the Changle sweet wine production and marketing professional cooperative.
In 2016, he established his own brand company, hired technical experts such as Hunan Agricultural University, Changsha University of Science and Technology to jointly develop products, and used the "online + offline" sales model to sell sweet wine to all parts of the country. After several years of development , Has become a provincial-level leading enterprise in the Changle sweet wine industry.
[Concurrent] Li Yangbo, the fourth generation inheritor of Changle Street Sweet Wine
Changle sweet wine (in) is a traditional specialty in our area. Outsiders use our Changle glutinous rice and Changle wine music to get back to make sweet wine. We can't make our Changle sweet wine so good taste, so good taste, so good quality.
Leaving Changle, can't make Changle sweet wine.
After I retire, most of my energy will come to how to develop this sweet wine industry.
Last year, our company's output value reached more than 80 million, and these products are very popular with consumers.
[Explanation] Li Yangbo said that Changle sweet wine is made from local glutinous rice, biological distiller’s yeast and spring water from underground deep wells. It has its own unique processing technology. To make Changle sweet wine bigger and stronger, we must adhere to traditional methods to brew sweet wine. Take the road to industrialization with modern ideas, technology and equipment.
Now, through cooperation with many scientific research institutions, he has established the Changle Sweet Wine Research Institute to overcome fresh-keeping technology, break production constraints, and realize that Changle Sweet Wine can be produced and sold all year round.
The rapid development of Changle sweet wine has also led to the cultivation of local glutinous rice.
Zhou Maihui, a big glutinous rice planter in Changle Town, told reporters that the local glutinous rice production base has established 15,000 mu, and the paddy and dry rotation planting mode is implemented. After the rape blossoms are harvested in late April, osmanthus glutinous planting will begin this year.
Zhou Maihui introduced that she established the Dalong Agricultural Professional Cooperative in 2016. The cooperative has 56 workers at ordinary times, and the maximum number of workers can reach 300 when the farm is busy.
In recent years, the glutinous rice planting area of the cooperative has been increasing year by year, with an annual income increase of 2 to 3 million yuan.
[Concurrent] Zhou Maihui, a large glutinous rice planter, Changle Town, Miluo City, Hunan Province
The land that our cooperative circulates here is 2,700 acres. The glutinous rice will be planted in mid-May. The output of the glutinous rice this year is expected to be 1,000 to 1,200 jin per acre, and all of it will be used for the production of Changle sweet wine.
Next year, we will grow glutinous rice by about 1,000 to 2,000 mu.
[Explanation] Ling Hongquan, Secretary of the Party Committee of Changle Town, introduced that a sweet wine industrial park covering an area of 28 acres is under construction in the local area, and 4 leading enterprises have now settled in. The main plant will be fully completed this year.
In the future, Changle Town will take the sweet wine industry as the lead and explore the development model of small industries to increase culture. Through three years, the annual income of the sweet wine industry will be increased to 1.826 billion yuan.
[Concurrent] Ling Hongquan, Secretary of the Party Committee of Changle Town, Miluo City, Hunan Province
One of us is to make a good bowl of wine, the second is to perform a good play (Changle Kaige Story Club), and the third is to play a good game of chess, which is our "country revitalization chess".
Through the creation of this sweet wine town, the integration of agriculture, culture, tourism and sports, the integration of primary, secondary and tertiary industries, and the integration of ecology, life, and production, to create a characteristic town with the most cultural taste in the central region, and to promote this village Revitalize.
Guan Ziwen reports from Yueyang, Hunan
Editor in charge: [Sun Jingbo]