What do I buy how and why?
What does shopping do to our self-esteem, and when do we become addicted to shopping?
Author Nunu Kaller questions the psychology of the buying drive.
The Viennese used to reward herself with a shirt from H&M after a stressful day in the office.
Today she criticizes the group's “dirty core business”.
In 2012, the now 39-year-old decided to take a radical step: she went on a shopping diet and didn't buy any new clothes for a year.
An interview about the pitfalls of good consumption.
WORLD:
A very extreme form of consumption is shopping addiction.
At what point did you take a critical look at your shopping behavior?
Nunu Kaller:
It used to be that I bought myself a T-shirt at H&M after a stupid day in the office or as a reward - for that nice feeling.
Instead of wearing it right away, however, I put it in the closet for three weeks.
When I was asked if the part was new, I could say that I had it for a long time.
That is a clear sign.
That was the reason why I started the shopping diet in 2012, so I didn't buy any new clothes for a year.
WORLD:
How do you remember the year?