China News Service, Chengdu, March 28 (Reporter Wang Peng, Lu Yang, Liu Zhongjun) In late March, when promoting tourism in Dongguan, Guangdong, Liu Hongyin, director of the Cultural Tourism Bureau of Ganzi Prefecture, Sichuan Province, looked exactly like "Zhou Runfa + Jin Dong + Fei Xiang". Accidentally become a "net celebrity."
After returning to Chengdu from Guangdong on the afternoon of March 27th, Liu Hong accepted an exclusive interview with a reporter from Chinanews.com.
Liu Hong said that when he was 16 years old, he went out to study from an ordinary family in Yajiang County, Ganzi Prefecture. The next step in the country’s training is to this day. red".
"I am open-minded, and I am not afraid of what others say. I know my original intention."
Liu Hong (second from left) and farmers and herdsmen in Ganzi Prefecture.
Photo courtesy of the interviewee
"For the development of Ganzi cultural tourism, I am willing to become an internet celebrity"
"When I came back from the airport last night, my driver told me that the director had not seen you for a few days, and you became an Internet celebrity!" On the afternoon of the 27th, Liu Hong, who was tall and handsome, appeared in front of the reporter.
He said that the unexpected popularity in Guangdong this time attracted not only the attention of netizens, but also his colleagues, relatives and friends in his hometown.
In fact, Liu Hong, the former director of the Tourism Bureau of Yajiang County and the director of Kangding Tourism Bureau, has often promoted Ganzi tourism outside the province and abroad for many years. He has also been praised for his appearance many times. He said he has long been used to it.
However, the Internet and social media have completely "out of the circle" this time.
After becoming popular, Liu Hong opened a short video account and participated in a live webcast. The cumulative number of viewers reached nearly 10 million and the number of likes exceeded one million.
Someone questioned this, is it appropriate for a national public official to "hype" it?
Some relatives and friends also expressed concern, "You can do your job well, what are you doing?"
In this regard, Liu Hong said that he was open-minded and had been holding the cultural tourism post in Ganzi Prefecture for 18 years, all for the development of cultural tourism in Ganzi Prefecture.
"I don't bring goods, and I don't receive rewards. I don't serve myself. I serve my hometown. Let everyone understand Ganzi and walk into Ganzi."
"Green water and green mountains are the golden mountains and silver mountains. Tourism is the most suitable industry for the development of Ganzi Prefecture." Liu Hong said that for local farmers and herdsmen, tourism not only protects the environment, but also brings tangible income to everyone. , "For residential reception, a cup of yogurt and a cheese can be sold for money. Local products used to be sold far away, but now they can be sold at home. The people like tourism."
Beautiful view of Tibetan village in Danba County, Ganzi Prefecture.
Photo by Liu Zhongjun
Behind the "face value" is nearly 20 years of hard work
Behind Liu Hong's "face value" is this Kangba man who has been deeply involved in the cultural and tourism industry in his hometown in the past 20 years.
In the 1990s, after graduating from a university, Liu Hong returned to his hometown of Yajiang County and worked in the education system and religious system successively. In 2002, he was appointed Director of the Tourism Bureau of Yajiang County.
At that time, the tourism industry in Yajiang was still blank, and Liu Hong could only start from scratch.
He took a point-and-shoot camera to photograph the scenery of the Yajiang River and made it into a photo album. He went to Chengdu to run more than 100 travel agencies to promote it to the market.
In order to build the "Kangba Hanzi Village" where he was born, he led the villagers to build roads and set up a caravan association. He became the chairman of the car and guided horses to tourists and received nearly 20,000 tourists.
"At that time, I appeared as a tour guide. I wanted to accumulate some travel experience, such as street sleep problems, toilet problems, and diet problems. Only by experiencing the problems on my own can we discover the problems." Liu Hong recalled that when he took tourists into the mountains on foot. It took a week to walk, so that the root of the knee fell.
In his early work, Liu Hong gradually realized the importance of landmarks and brands.
After investigating in Qinghai, Gansu, Tibet and other places, he found that the Kangba man had a special appearance. Because the government had no money at the time, he could only borrow 20,000 yuan from his uncle and the government gave him money for SUVs. After taking them out, trademarks such as "Kangba Man", "Yalong River Walking Wedding Grand Canyon" and "Muya" have been registered successively. Since then, the IP of "Kangba Man" has gradually been created.
"The 7 years in Yajiang was a process in which I learned how to travel, and it was very important to my life." Liu Hong said. Later, he went to work in Kangding City and Ganzi Prefecture and never left the cultural and tourism position. In Gecuo Scenic Area, more than 4,800 tons of white marble was used to create the landmark text of "Kangding Love Song" composed of Tibetan, Chinese, and English on Zheduo Mountain, and to carry out the overall tourism planning of Ganzi Prefecture. These are the priorities of my work. "For so many years, I have traveled to all the scenery in 18 counties and cities in Ganzi Prefecture."
Beautiful view of Gongga Snow Mountain in Kangding City, Ganzi Prefecture.
Photo by Liu Zhongjun
"There are more tourists coming to Ganzi, and we must provide better services."
Since Ding Zhen became popular overnight, the cultural tourism industry in Ganzi Prefecture has ushered in new opportunities.
Statistics show that in the fourth quarter of 2020, Ganzi Prefecture received 10.3791 million tourists, a year-on-year increase of 55.24%. This is only the data of the off-season.
"Ding Zhen is the pearl of Ganzi and a gift." Talking about Ding Zhen's drive to the cultural tourism industry in Ganzi Prefecture, Liu Hong said that Ganzi Prefecture has been working hard to promote cultural tourism for many years. After Ding Zhen appeared, Ganzi Prefecture is bound to Ushering in more tourists, with the bonus of "Internet celebrities", Ganzi will provide better services in many ways in the future.
Ganzi Prefecture is a high-altitude and high-cold area, where toilet problems are prominent, and water pipes often burst during the freezing season.
To this end, Liu Hong introduced relevant technologies from Finland, Norway, Canada and other countries to solve toilet problems.
Liu Hong said that in recent years, the transportation infrastructure and other hardware in Ganzi Prefecture have been relatively complete, but the service quality, dining and entertainment quality of the hotel will continue to be improved.
"Service quality is very important. It is the quality of tourism in a place. Tourists from all directions come. We must guarantee the six elements of'food, lodging, travel, shopping and entertainment'."
He also mentioned in particular that the pressure on environmental protection and fire prevention in Ganzi Prefecture is huge, and colleagues who are good at traveling must also ensure safety.
"We are not saying that we only rely on'net celebrities' to attract tourists. We also need to use better services to let everyone play well here and have a different life experience."
On March 27th, Liu Hong was interviewed by a reporter from Chinanews.com in Chengdu.
Photo by Liu Zhongjun
"A true Khampa man just wants to be magnanimous in his heart"
Liu Hong, who was born in Kangba Hanzi Village, Yajiang County, is a Kangba man.
Liu Hong’s nephew Liu Tao told reporters that in the eyes of relatives, friends and family, Liu Hong, who has studied Tibetan culture for many years and has been deeply involved in the tourism industry, is a real Khampa man. “He has the appearance of a Khampa man, as well as profound knowledge. Knowledge and perseverance of character."
Liu Hong also has his own understanding of what a real Kangba man is.
"I dare not say that I am a real Kangba man, that is the direction of my efforts." In Liu Hong's view, Kangba man must have a sense of responsibility and be open-minded.
"Many netizens may only pay attention to my appearance, but everyone's aesthetics are different. The appearance is just a reflection under the spotlight, and more importantly, the inner things."
"Khampa guys must be masculine, open-minded, not have too much desire, and don't take personal interests too seriously." Liu Hong said that this time he suddenly became an "net celebrity", and he was actually very calm inside. I left Yajiang at the age of 16 to study and became a Tibetan cadre after the country’s training. I have feelings for this land and I just want to give back to my hometown. "When I set out, my dream was to build my hometown. This is also my mission, even if I become a' Net celebrity' is also for hometown." (End)