In season 10 of The Voice, Clara Polaire covered Les Bleus, a song written by Serge Gainsbourg and performed in particular by Régine (on the right, in 2004).
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Lionel Guericolas - ITV - B233 - TF1 / Bertrand GUAY - AFP
Last Saturday, after Zélie, 18, appeared in
The Voice
on TF1,
Mr / Mme
, the song by Loïc Nottet that she performed, found itself among the most downloaded on iTunes in France.
This example is no exception.
Several songs on the menu of previous episodes suffered the same fate.
Les Bleus
de Régine thus saw its number of streams on Deezer grow by 121,000% over the period from March 13 to 14, reveals the streaming platform at
20 Minutes
.
If the production, ITV Studios France, has a say, most of the time, it is the candidates who offer to interpret the songs in question.
"Unknown to the battalion", answers one of the candidates of
The Voice
when her coach asks her if she knew
Freedom
, Beyoncé's song that he chose to make her sing at the "battles".
The sequence, which will be broadcast on TF1 on Saturday, is the opposite of what we usually see: each week, it is the talents who make the public (re) discover little-known or forgotten French songs.
This is what happened last weekend with Zélie, 18, who, during the final blind audition session, tried his luck with a cover of
Mr / Mrs
de Loïc Nottet.
The Belgian artist's song was released discreetly in spring 2020 and, thanks to its highlighting, in a shortened version, in the telecrochet, was among the most downloaded of the week on iTunes in France.
"I would have missed such a work without the passage of Zélie on" The Voice ""
Another proof of this prescribing power;
among the most recent comments posted by Internet users under the clip posted on YouTube, several refer to the TF1 program.
“I would have missed such a work without the appearance of Zélie on
The Voice
.
Never has a song touched me so quickly, ”wrote one of them.
"I really wish that Zélie of
The Voice
knows that we are all there because of her", gets carried away another.
They love each other
by Daniel Lavoie and
J'veux pas quetu t'en ailles
by Michel Jonasz, also on the program last Saturday, suffered the same fate and returned to the top of the list of major downloads on iTunes.
20 Minutes
contacted Deezer to find out if
The Voice
effect
was also manifested on the side of the streaming platform.
The answer is yes.
If she did not deliver the exact number of streams, she said that between Friday and Monday, the number of streams increased by 132% for
Mr / Mrs
, by 343% for
They love each other
and by 1.744% for
I don't want you to go
.
The observation is the same for several other songs which marked the episodes of the previous weeks.
For example, between February 19 and 21,
Orelsan's
Social Suicide
saw its streams increase by 785% and, between March 5 and 7, the streams of
P'tit Guy
- song by Suzane that Florent Pagny himself. even confessed not to know - marked an increase of 715%.
Even more impressive: between March 13 and 14, the streams of
Je suis une tomb
by Vincent Baguian grew by 57,500% and
Les Bleus
by Régine by… 121,000%!
A Deezer spokesperson tells us that the songs with these five or six figure progressions did not start from zero streams and that there was "really, an explosion of the streams in the two days following the shows" concerned.
"I wanted this song to be heard"
If the production of
The Voice
has a say in the pieces performed during the show, these daring or original choices are also to be credited to the candidates.
“The talents selected after a first series of casting arrive at the stage of keying with a list of songs.
They are testing several of them with their vocal coach and the two most interesting are offered to producer Pascal Guix who validates or not ”, summarizes a spokesperson for ITV Studios France.
Thus, between a recent pop hit and two standards of French song, can clear a path of more confidential titles that the participants are keen to defend.
This was the case with Laura who, during season eight, revealed to the general public
Les Oiseaux Paradis
by Damien Saez, whose text evokes the victims of the terrorist attacks of November 2015 in Paris.
“He's an artist that I really appreciate.
I wanted to wear this song, that this song be heard, ”explained the 17-year-old at the time.
And, already, this television visibility had been felt on music downloads.
Let those who would be tempted to apply for the next season be warned: you have every interest in assuming your musical tastes because your biases could hit the target with the public.
It is also reassuring to note that viewers are receptive and in demand for musical discoveries.
We can't wait, in season 11 to see the armchairs turn over on Anne Sylvestre, Dominique A, Jean-Louis Murat and Terrenoire (non-exhaustive list)!
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