[Explanation] Exquisite clothing details, bright color matching, cheerful video rhythm... Recently, Wang Jiaming, a "post-95" girl from Zhejiang, posted a video of 56 homemade Chinese ethnic costumes and posted it on the website, and then rushed to it. Hot search.
She calls herself the "gold miner of traditional culture", and she can see many innovative expressions of traditional culture in her works.
Regarding why she chose this path, she said that she was very touched when studying abroad.
[Concurrent] Video blogger Wang Jiamingmei
At that time, I took a course called "Chinese Ancient Literature Poetry", and then it was also a course related to "Dream of Red Mansions".
At that time, many students in their exams, even foreign students, did better than me. ?? They sometimes ask questions,?? I can’t answer them.
?? I thought at the time that maybe foreign friends are interested in traditional Chinese culture like us. ?? We can go out of these cultures.
??? (? So) Next, I want to follow the path of self-media, so that more people will be more interested in this, and we will do this together.
[Explanation] With this idea, after returning to China, Wang Jiamingmei registered an account on the website, named it "Zhaoxia Zhong Yetang", and started her own video creation.
Out of her love for Hanfu, she came up with the idea of introducing the traditional costumes of various nationalities and spreading national culture.
However, the loss of some traditional production skills and the lack of testable materials put her into a creative dilemma. Originally planned for a one-month production cycle, Wang Jiamingmei did it for two years.
??[Concurrent] Video blogger Wang Jiamingmei
What impressed me most was our Hezhe (clothing). Their clothing fabrics are all made of fish skin. This craft is rare in the country and rare in the world.
So after learning about this fabric, I spent a long time trying to find this craft.
The first is to find out if there are any finished products for sale, ?? may be to see if there is any (opportunity) to contact the teacher of intangible cultural heritage, ?? but (resources)?? are really too few, and I have no relevant channels, so At that time, I compromised and chose an imitation fabric.
?? After this video, ?? I?? passed this video to find the teacher of the intangible cultural heritage, so I will go to Heilongjiang to visit the teacher of the intangible cultural heritage to learn the production of this craft, this is what I made a great video Satisfaction.
[Explanation] Every time a video is shot and produced, the time, energy, and manpower and material resources are more than expected.
Most of the time, Wang Jiamingmei fought alone.
"Zhong Yetang" in front of the camera occasionally accepts some advertisements to maintain the balance of revenue and expenditure as much as possible.
Facing the era of content flow, Wang Jiamingmei has his own opinion on whether to stick to quality or pursue flow.
[Concurrent] Video blogger Wang Jiamingmei
Many people persuaded me that if you take advantage of this time to send one to each ethnic group, I don’t think it will work. I demand quality.
I would rather say that I will post a revised version of the video in one or two years. After a year or two, (everyone) has forgotten this video a long time ago. I don’t care, because I am a representative of a niche area up host. You may want to find a balance between asking for traffic and watching your content and doing your content. You really want to find a balance. The knowledge points you want to convey, and you want to be there. Any hot shell is good, where is your essence, so this is what I think (yes) at this stage of my current stage, I still think you want to keep your original things in there.
[Explanation] Nowadays, Wang Jiamingmei has nearly 200,000 fans, and the number of views of videos posted can often exceed five figures.
At parties, Wang Jiamingmei is sometimes called "net celebrity" by friends. She also expressed her views on this title.
[Concurrent] Video blogger Wang Jiamingmei?? (I) don't reject this term, I don't think I'm popular yet.
Mention of "net celebrity" (everyone) thinks it is a derogatory term, but I don't think it is.
I think the reason why many "net celebrities" were derogatory in the past is because they may be constantly chasing traffic, or that there are many negative news exposed.
Now that there are more people with more connotation, or people who are more pursuing their own image, to overlap with the group of "net celebrities", I think the image of "net celebrities" will gradually Becoming more and more neutral, it is a profession, not an adjective.
[Explanation] Chinese sons and daughters are very enthusiastic, do not love "net celebrities" and "miners".
Whether it is the "gold miner" Wang Jiamingmei, who loves traditional Chinese culture, or the quirky "net celebrity" Zhong Yetang in front of the camera, the original intention of promoting culture has not changed, and the vitality of inheritance and innovation is endless. China still has rich cultural treasures. Waiting for more young people to explore and discover.
[Concurrent] Video blogger Wang Jiamingmei
As a "miner", I feel that I have "digged" a shallow layer of our "treasure house".
The happiest thing for me is that I have a lot of them around?? joining my "miner" team one by one, and we?? these "miner" teams have held out these?? "gold" in their hands to let more People found it and held it in front of the world audience. This is the happiest thing for me.
Shen Yishan Zang Chengeng reports from Hangzhou, Zhejiang
Editor in charge: 【Qi Bin】