Chinanews client, Beijing, March 18 (Reporter Song Yusheng) The Chinese Academy of Social Sciences released the "2020 China Internet Literature Development Report" on March 18.
The report believes that on the basis of the development of the past two decades, in the context of changes in the entertainment industry, online literature has entered an iterative period of development.
"Iteration" has become the key word of online literature in 2020.
Under the epidemic, growth against the trend
In 2020, the sudden new crown epidemic has given birth to the "home economy" and the rapid development of the "Internet +" entertainment business.
Online literature is no exception.
The "2020 China Internet Literature Development Report" shows that during the 2020 COVID-19 epidemic, the creation of online literature content has grown against the trend, and the creation team continues to expand.
Catalyzed by the "black swan" of the epidemic, more and more people are devoting themselves to online writing.
Part-time writing has become the choice of more and more authors, and the online writing industry has also become an important income-generating channel for "slash youth" during the epidemic.
Data map: An emergency team of Wuhan Fourth Hospital is waiting to transfer patients.
Expedition photo
In the first quarter of last year, China Reading Group added nearly 10,000 authors from Hubei.
Take the 4th National Reality Online Literature Essay Contest as an example. More than 89% of the contestants are part-time writers. Their job identities include university professors, state-owned enterprise backbones, poverty alleviation cadres, police, active military personnel, scientific researchers, etc. .
It is also affected by the epidemic, and the tendency of online literature to take care of reality and echo the mainstream value is particularly strong. Last year, a large number of excellent works documenting ordinary people in all walks of life emerged against the epidemic.
The report pointed out that online literature's concern for reality has been integrated into the typological development of online literature creation-the boom in urban literature, and the professional stream of subdivided genres has become one of the hottest genres starting from it.
In 2020, topics of the times such as anti-epidemic, medical treatment, and poverty alleviation will be quickly reflected in the creation of online literature.
In the previous expert seminar of the "Report on the Development of Chinese Online Literature in 2020", a member of the report's research team and a senior visiting scholar at the Institute of Literature of the Chinese Academy of Social Sciences, Qiao also said that the epidemic has brought more room for the development of online literature. Readers recognize the importance of literature.
"Especially when you are at home, you can see that the number of readers of online literature suddenly becomes crazy, and many online articles related to the topic of the epidemic are also very hot."
Data map: In 2020, the Lihan Passage of Wuhan Hankou Railway Station will be temporarily closed.
Photo by China News Agency reporter Zhang Chang
The rise of "Generation Z"
At the same time, the report also noted that "Generation Z" is becoming the new main body of online literature writers.
The report defines "Generation Z" as "a group born after 1995, including'post-95' and'post-00'".
According to relevant data, among the new online writers of China Reading Group in 2020, "Gen Z" accounted for nearly 80%, and it has become the new main body of writers.
Iteration of web writers.
Photo courtesy of the reporter
The report believes that the development trend of "juvenileization" and "counter-ageing" of the network writers with "Generation Z" as the main body of growth matches the "Internet generation" as the main body of acceptance and consumption of online literature.
Last year, "stableness", "ideological diversion", "Daxing Northwest", and "improper sons of man" became the most popular "web stalks" in 2020.
In this regard, the report points out that, driven by young creators, "Internet stalks" have become the most obvious expression of online literature that reflects cultural trends and leads the trend of communication.
Young authors can not only flexibly use or even carry forward the existing "stem culture" on the Internet, but can also become the source of Internet buzzwords, making Internet literature a unique field of discourse, which profoundly affects readers' language habits and expressions. .
Iteration of online consumer groups.
Photo courtesy of the reporter
The gains and losses of free reading
In June 2020, Wenwen launched a new version of the contract, which attracted the attention of netizens.
The "2020 China Internet Literature Development Report" also called it "a landmark event in the iterative update of the relationship between online literature platforms and writers".
In 2020, the new management of China Reading Group announced the reform of the old contract.
Screenshot of WeChat article
In the course of the development of online literature in the past two decades, the paid reading system established by Starting Point Chinese Network in 2003-the VIP payment system, has opened up the industrialization of online literature.
In recent years, free reading and new media articles have become emerging business models and have developed rapidly.
Among them, free reading and new media articles have activated the sinking market, becoming an emerging force stimulating the rapid development of the digital reading market, bringing new volumes to the content and users of online literature, and broadening the scale of the online literature market.
But at the same time, the report also pointed out that free reading and new media articles are new things, while expanding the market and booming, problems such as a single income model, uneven content levels, and low IP incubation capabilities have also emerged.
It is worth noting that free reading content has tended to become homogeneous.
The report exemplifies that in 2020, when the theme of "Zuo Son" is highly popular, among the top ten works on a certain platform with the fastest rise in popularity within a month, the theme of Zuo Son accounted for 30%, becoming the mainstream theme of free-to-play male frequency novels. , The content is also based on "the protagonist is oppressed by the patriarch, and finally reversed and hit the face".
The report believes that although this approach can help works quickly obtain a certain amount of traffic in the short term, in the long run, it is not conducive to enriching the platform's own content ecology and establishing competition barriers.
According to the report, the advantages of the integration of free reading and paid reading have emerged and become an important development trend in the industry.
This move can break the problems of a single free reading income model and content homogeneity, which is conducive to fully tapping the reading value of works and prolonging the value life cycle of works.
Free reading and new media articles.
Photo courtesy of the reporter
New developments in online literature
A few years ago, Chinese online literature has entered the world stage.
The report pointed out that the readers of Chinese online literature cover almost the whole world.
"Crooked Nuts" also love to "Tucao" and brush their posts, and user activity continues to rise.
Take Starting Point International as an example, there are currently nearly 100 works with over 10 million hits.
Readers comment, track changes, and understand the culture of the work in the community. The online community generates nearly 50,000 comments every day. The comment area often gathers a large number of plot characters to discuss and guess the story of the work.
In addition, through the vocabulary encyclopedia on the platform, readers can easily understand the common Eastern cultural elements in Internet literature such as gossip and Tai Chi, and understand various Internet cultures in contemporary China.
At the same time that the Internet is going to the sea, the IP adaptation of China's Internet to the sea has already begun to take shape.
"Celebrating the New Year" poster.
The report exemplifies that the English version of "Joy of Life", a popular domestic IP adaptation of "Qing Yu Nian", has been distributed overseas covering multiple new media platforms and TV stations on five continents. In the YouTube community, Fan Xian, Qing Di and other roles have won dozens of With tens of thousands of likes and thousands of comments, overseas fans watched the show while discussing traditional Chinese culture.
After being broadcast on the Rakuten Viki platform, "Celebrating the New Year" became the number one Chinese TV drama broadcast in the same period, with an average user rating of 9.7 points (out of 10 points).
In addition, the report notes that based on the needs of global authors, Chinese online literature companies are bringing local writer training mechanisms, including writers’ colleges, writer incentives, and writer operations overseas, to help more writers become professional and sustainable. Dedicated full-time writers, Starting Point International has attracted more than 100,000 creators from all over the world.
The representative work "The Villain's Wife" of the Philippine writer the Blips won the championship of the spring season of the Webnovel Spirity Awards held by Starting Point International in the Philippines.
His work has been welcomed by many readers, and the author has changed from a full-time housewife to the backbone of the family economy.
The report believes that the powerful advantages of online literature going overseas are not only reflected in "telling Chinese stories and making Chinese voices", but also in reducing the difference between "self-plasticizing" and "other-plasticizing" international images, and promoting cultural exchanges from "the beauty of each" "Towards the "Beauty and the Common".
(Finish)