Guangzhou Announces Investigation of "UC Browser False Medical Advertisement": Violation of Advertising Law
The Paper, Reporter Lin Juoyao
Regarding the "CCTV 315 party exposing false medical advertisements on UC browsers", on March 16, The Paper (www.thepaper.cn) learned from the Guangzhou Municipal Market Supervision and Administration Bureau that the relevant information was confirmed by the parties of UC Browser. The behavior has constituted the "Advertising Law" on publishing false and illegal advertisements.
According to the Guangzhou Municipal Market Supervision Administration, on the evening of March 15, after preliminary overnight checks by the Guangzhou Municipal and Tianhe District Market Supervision Bureaus, UC Browser was operated by Alibaba Holdings, with its registered address in Tianhe District, Guangzhou.
At present, the company has 34 advertising agencies, and the false and illegal advertisements exposed at the "March 15" party are acting as an agent for Shanghai Yisheng Culture Media Co., Ltd.
The relevant parties of the company admitted that they had illegal acts of publishing false and illegal advertisements, and some related evidence materials were distributed in Beijing, Shanghai and other places.
On the morning of March 16, the Guangzhou Municipal Market Supervision Bureau and the Beijing and Shanghai Municipal Market Supervision Bureaus coordinated law enforcement, and further investigated and inquired the relevant personnel of the company involved, sorted out and verified the information seized on the spot, and required the company parties to provide other relevant information , To further improve the evidence chain.
At present, a preliminary list of 34 advertising agency companies involved in the case has been obtained, 5 agency contract materials, and the main information materials, advertising samples and payment vouchers of the 5 companies.
After confirming the relevant information, the behavior of the company's parties has constituted the "Advertising Law" regarding the publication of false and illegal advertisements.
The follow-up investigation will be notified in time.
According to CCTV's "March 15" gala report, the reporter searched for keywords such as "weight loss" and "low blood sugar" on the UC browser and found that the first few search results were all netizens sharing the experience of curing the disease, and the advertisements were marked below.
After clicking on the ad, you will see an article titled "My 9-year high blood sugar has finally returned to normal, sharing my real experience".
Netizens in the article claimed to have suffered from high blood sugar for 9 years. Since they met a teacher and took the prescription given by the teacher, their blood sugar has stabilized and insulin has been stopped.
In the aforementioned self-reported article, netizens continuously recommended this teacher and repeatedly marked the teacher's WeChat account in red.
After adding WeChat and briefly inquiring about the condition, the teacher recommended "White Back Panax Notoginseng Noni Fruit Powder" to reporters, and said that after taking it continuously for about four months, the injections can be stopped and the blood sugar can be stabilized.
CCTV reported that, in fact, this is just an ordinary food.
The Paper previously reported that on the evening of March 15th, in response to the exposure of CCTV’s "3.15" gala, UC Browser responded that they attached great importance to the issues involved in the program and quickly launched a series of inspection and correction measures, and expressed their deep concern. apology.