William Amor and polluting plastic like you've never seen it before
Audio 02:30
William Amor, founder of Messengers Creations © Jean Picon
By: Maria Afonso
7 mins
William Amor designs poppies, roses and other flowers with plastic fiber.
He sees the delicacy and grace of flower petals in these plastic pollution materials destined for the trash.
Publicity
“
Creation is materializing an idea, an idea that is personal.
It's an idea that comes to life when creation takes shape.
There she is plastic, she is artistic, she is manual, she is sensitive, she comes from me.
»Declares William Amor, artist and
founder of
messenger
creations
.
I'm lucky to have a nice last name, at the very beginning I baptized Amour Amor and the little phrase was “messenger creations” because I dreamed of myself as an artist and I wanted to tell stories.
Others had already used that name and the little phrase that I found a bit long and actually that's exactly it: my creations must tell a story.
William Amor has long worked in communication with artists and designers.
He launched his creative business in 2015. His artificial flowers are made entirely from recovered plastic fibers, such as fishing nets, ropes, bottles and other plastic bags.
Artificial flower by William Amor © Maria Afonso
When the abandoned plastic bag blooms in bloom
By dint of seeking experience by following his instinct and his sensitivity, William Amor metamorphoses these polluting plastic materials, resulting from the consumer society, into works of art worked and sculpted by hand with the requirement and meticulousness of the trades. of art.
“
I imagined everything, for ten years, I played a lot in my area,
even before
launching my activity.
I feel closer to the artist because creation to be born one day she will be born once
"
,
says William Amor.
Artificial flower by William Amor © Maria Afonso
“
There is so much time and research to achieve the result, my goal is to bring excellence and that we can even imagine where the material comes from.
I want it to cause an emotion, I want to tell a story, I want to be in this magic.
Each flower is unique and created out of rarity.
There is a lot of fantasy and poetry in my work
"
,
summarizes the founder messenger creations.
Unique pieces and know-how
Poetry in messenger creations, but also the transmission of gesture.
“From 2018, I also wanted to
involve people with disabilities in my approach, it is with the idea of breaking with value judgment, giving access to people with disabilities, because unfortunately they do not have access to our jobs, and what's more, it's serious and professional.
»
Explains William Amor
.
Artificial flower by William Amor © Maria Afonso
“
It's the idea of transmitting a gesture, in any case, it's my will.
They came once a week with an art therapist and by dint of training, I detected those who were starting to have a dexterity involved.
So they came on a daily basis.
And then, it depends on the projects we have, because I'm a microenterprise and I want to pay the people I work with well.
This is also part of the values that I want to put in place
"
,
concludes
the artist
and founder messenger creations.
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Artificial flower by William Amor © Maria Afonso
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