Do we really need so many "idols" for "mass production" of dozens of traffic stars a year?
Three years have passed since "Idol Trainees" and "Creation 101" became popular and the "first year of idol audition" began. An endless stream of shows continues to deliver batches of new idols to the audience.
But even for the most popular Cai Xukun, Yang Chaoyue, Zhou Zhennan and others, it is difficult for the audience outside the fan circle to name one of his masterpieces.
Do we really need so many "idols"?
At the National People’s Congress that closed yesterday, Song Wenxin, a representative of the National People’s Congress, talked about this kind of phenomenon and put forward: “The'fan circle culture' has exceeded the boundary and must be reorganized vigorously. The sustainable development of artists should rely on their works and strength, not on fans’ follow. , Traffic and data."
How flooded is it?
Once, idol stars were "rare and rare", and they were outstanding in the fields of dance, singing, and performance.
Now, the number of "mass-produced" stars on the talent show has already doubled.
The two variety shows "Creation Camp 2021" and "Youth with You 3", which were launched together on February 17 this year, gathered 199 "quasi-idols".
Next, there are "The Hundred Sons of the Earth", "The Sons of Tomorrow", and "Asian Super Star Clusters".
In one year, at least five or six groups from dozens of hundreds of stars have officially debuted from the talent show.
Under "mass production", there are so many opportunities to become idols that newcomers with "star dreams" are already dissatisfied with the player seats.
As a result, there have been many "tweeted meat" who have been eliminated by other programs and have come to participate in a new program, and even those who have been Chinese teachers for overseas students were temporarily invited to "make up the numbers".
But idols would have been better off, and "popular tactics" can't bring better results.
Chasing dreams or chasing profits?
"I have a dream of music." "I have a dream of an actor." These are words we often hear in talent shows, but nowadays, with the proliferation of idols, "chasing dreams" is sometimes just talk.
For example, the phrase "tweeted meat" initially represented some players who were not afraid of failure, started from scratch, and chased their dreams bravely.
However, there have been more "twice-cooked meat" and "different taste", and it has become more and more a label for players to sell badly and gain eyeballs.
Former "Idol Trainee" player Lu Dinghao, returning from "Creation Camp 2021", dancing is still stiff and singing is still broken. Netizens will inevitably be questioned whether he has been training hard for 3 years with his dreams, or just try his luck again just for fame and fortune.
The idol industry is indeed profitable.
Recently, popular contestants and horses of "Creation Camp 2021" retired due to family reasons.
After only participating in the first stage and one public performance, his fan club has raised more than 800,000 yuan to help him vote for the game.
The "Creation Camp" spin-off program "Oshima Diary" stipulates that the 11 players with the most fan recharges will participate in the recording. The fans of the players selected in the first round have invested more than 2 million yuan.
During the broadcast of "Idol Trainee", fans can get extra voting rights by purchasing cooperative products, and the online sales of one of the sponsors directly doubled by 500 times.
This is also the reason why more and more platforms are pouring into the draft industry.
What kind of idol do you need?
Even if it is profitable, it cannot be profitable.
What can young people learn from falsifying, unmatched, and opportunistic traffic stars?
The way "fan circle people" chase idols is often to invest a lot of time and money, to make meaningless rankings, screen screens, control reviews, and statistics, and forcibly put him on the throne of the "top stream", to the fans themselves. Said it is of no use.
A true idol should not regard fans as "free data workers", but should set an example for fans.
Selecting positive energy idols for young people worth chasing and emulating is a social responsibility that TV people should assume.
CPPCC National Committee member Mo Changying proposed at the two sessions to "appropriately reduce the proportion of entertainment columns in mainstream media" and "let scientists dominate screens instead of traffic stars."
In Qian Xuesen, the "two bombs father", young people can learn to fear hardships and serve the motherland's innocent heart; in academician Zhong Nanshan, young people can see that they have maintained their physical and mental state for decades, just for the critical moment for the country. The self-discipline of standing up with the people again; in the "father of hybrid rice" Yuan Longping, young people can learn to bend Tian Chou and have the dedication of the world.
These are the real idols that young people should chase and imitate.
Our reporter Wu Xuying