Let the physical bookstore be embedded in the "life circle"
Fan Rong
At the moment, Beijing is promoting the "bookstore and community pairing", encouraging physical bookstores to connect with 5 to 10 surrounding communities to create a perfect "15-minute reading circle."
With the help of relevant policies, many bookstores have teamed up with libraries to create reading spaces and become "accommodations" for nearby residents.
Physical bookstores are the cultural landscape of the city. In order to maintain this scent of paper and ink, Beijing has taken a package of support measures in recent years, from "capital injection" to "rent reduction" to system-level escort. With multiple favorable policies, the entity The living conditions of bookstores have generally improved, and a large number of "the most beautiful bookstores" are crowded with people, and one is hard to find.
But we must also see that behind the rebound in the popularity of physical bookstores, there are also problems with unevenness of cold and hot: most of the hot spots are prominent styles and lively surrounding Internet celebrity shops, and most bookstores with mediocre characteristics and ordinary positioning have not yet truly "Stand up."
From the general decline to the joys and sorrows, the ups and downs of the fate of physical bookstores are the evolution of the reading habits of the whole people.
In the era of mobile internet, the digitalization of reading media is a major trend.
A variety of reading apps emerge in an endless stream, and the small screens are just like a handheld bookstore that is online 24 hours a day.
If it is purely based on "buying books and reading", many people will choose to shop online or read online. After all, even the "15-minute reading circle" still has a "jet lag" compared to reading at your fingertips.
This also means that it is necessary to support physical bookstores with more subsidies and spreading points, but at the same time, it is more necessary to combine reality, refine characteristics, and explore more innovative ways to open, so that more people can walk in, stay, and read.
"Books have the least threshold. Books alone are not enough for the stickiness of a space." Although the words of a book writer were extreme, they also pointed out the problem.
Since the evolution of the reading carrier is irreversible, if physical bookstores want to better base themselves in the digital age, they must not just "in the book", they must use books as the basis to innovate their business formats.
From the current point of view, many popular Internet celebrity bookstores mostly rely on their beauty to win with their surroundings, but their reading attributes have been diluted. For book lovers, this is also a pity.
After all, bookstores and bookstores should have their foothold in books, and they have to rely on culture to break the circle and make reading the "strongest peripheral", which is a veritable magnificent turn. It can be seen that with the pace of bookstores entering the community, some bookstores specifically target the characteristics of residents, put a large number of parent-child picture books, open various reading salons, and organize community cultural activities. These are all good ways to embed in the "life circle". Let the bookstore become a public cultural and leisure space around the citizens and the first choice for family activities. This kind of spiritual home will have greater "stickiness".