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A meteoric rise!

In just sixteen months, Disney + has reached 100 million paying subscribers worldwide, becoming Netflix's main challenger, Bob Chapek, CEO of The Walt Disney Company, announced at his annual meeting with shareholders. this Tuesday.

There is no doubt that the spectacular growth of Disney + was driven by the closure of cinemas and other cultural venues linked to the pandemic and to successive lockdowns around the world, but this rapid rise of the platform underlines the power of the brand. Disney and its flagship Marvel, Star Wars and Pixar franchises.

"Be even more ambitious"

This is an achievement, when we know that the leader and pioneer of subscription streaming Netflix, which ended 2020 with nearly 204 million subscribers worldwide, took ten years to cross this milestone of 100 million .

"The enormous success of Disney + - which has now exceeded 100 million subscribers - has prompted us to be even more ambitious and to significantly increase our investment in the development of high quality content," announced the boss of The Walt Disney Company.

"More than 100 new titles per year"

Disney + has aroused enthusiasm thanks to its catalog and the immense success of the platform's original programs: the series

The Mandalorian

and WandaVision, the

Pixar

film

Soul

or the new Disney feature film

Raya and the Last Dragon

.

“We've set a goal of over 100 new titles per year, and that includes Disney Animation, Disney Live Action, Marvel, Star Wars and National Geographic.

Our direct-to-consumer business is the company's top priority, and our strong content pipeline will continue to fuel its growth, ”continued Bob Chapek.

This "strong stash of content" refers to Star, Disney + 's 6th entry launching on February 23.

Disney +, a serious competitor of Netflix

These results far exceed the initial objectives which bet on a subscriber base of between 60 and 90 million in 2024. And the firm of Reed Hastings must not sleep soundly, a recent study by digital TV research even sees Disney + exceed its famous competitor in number of subscribers in 2026 (294 million against 286 million).

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