"The genius doctor" Zhang Wenrong was removed from his post. Don't let go" "Director" and "Screenwriter"
Talking about Fengsheng
Might as well use Zhang Wenrong as a breakthrough point to eradicate the "general medicine industry."
"Universal Doctor" Zhang Wenrong was removed from his post.
On March 9, Beijing Heniantang Hospital of Traditional Chinese Medicine, where Zhang Wenrong was diagnosed, issued a statement stating that all of Zhang Wenrong’s advertising information had nothing to do with the hospital, and that Zhang Wenrong was removed from the position of honorary dean.
As soon as the news came out, it quickly sparked heated discussions. Some netizens ridiculed them with magic words: "After a month of thinking, they made a decision that violated the ancestral motto and removed Dean Zhang from his post."
"Violation of ancestral precepts" and "four generations of specializing in the treatment of ×××" are all idioms used by Zhang Wenrong and other "genius doctors".
These false and exaggerated propaganda have long been criticized by netizens as decent and incomplete, and every "genius doctor" has faded.
Now that Zhang Wenrong has been removed from his post, it can be regarded as a response to online public opinion, and he himself has paid the price for his "general medical remarks."
Of course, no matter how much Zhang Wenrong's identity is emphasized, he is still essentially an actor in the entire "general medical industry".
When dealing with actors, the "producer", "director", "screenwriter", "broadcast platform" and so on behind the actors should not be spared.
The new "Advertising Law" implemented in 2015 clearly stipulates that TV stations shall not publish medical, medicine, medical equipment, and health food advertisements in disguise in the form of introduction of health and health knowledge.
Regardless of whether the expert is true or not, whether the feature film is marked with "advertisement", as long as it is a disguised medical advertisement, it is suspected of breaking the law.
In 2016, the "Notice on Further Strengthening the Broadcasting Management of Medical Health Programs and Medical Advertisements" was released, prohibiting medical health programs from directly or indirectly publishing advertisements and promoting products and services in the form of introducing medical, health, and health knowledge.
In 2017, the advertisement of Liu Hongbin, a "fake medical advertisement performance artist", was handled intensively, which is a typical case.
At that time, a number of provincial, municipal and county-level television stations were punished, with fines ranging from 8,000 yuan to 200,000 yuan.
These prohibitions do not impose penalties on practicing doctors for "general medical acts". Most of the subjects who are punished are television stations. Most of the punishments are fines, and the "general doctors" seem to have not paid for their actions.
Zhang Wenrong’s removal this time was also the punishment of Beijing Heniantang Hospital of Traditional Chinese Medicine where he was located. It is worth noting that although he was removed from the position of Honorary Dean, his qualifications as a practicing physician are still there, and his practice of medicine has not been affected.
In reality, false medical advertisements are still being repeatedly banned. The appearance of "general doctors" is becoming more diverse and intensified. This also reminds us that the current crackdown may not be enough to deter them.
Therefore, we should take advantage of the current public opinion to pay more attention to such false advertisements to further increase the crackdown on such false advertisements, to make TV frauds pay their due price, and to completely block the road of "general doctors selling drugs".
In fact, if you think about it carefully, the reality is very grim.
These counterfeit drug advertisements are mainly targeted at the elderly, who are weak in discrimination and have a single source of information.
How many of them will carefully read the popular science and reveal articles on the Internet?
How many people will watch those platforms where short videos of ridicule ghosts and animals gather?
In addition, many elderly people have the identity of a "patient".
The pain is already unfortunate, and it is still "harvested" by scammers, which is really heartbreaking.
From this perspective, we must completely eradicate the fake medicine industry and protect those who need protection most.
□Yi Zhi (media person)