Margaux de Frouville, head of the health service of BFMTV, responded to Internet users during a first animated stream -

Screenshot BFMTV / Twitch

Samuel Etienne is having babies.

While the host of

Questions pour un champion

and the morning show of Franceinfo has become the star of Twitch with his press review

La matinée is yours

, others are joining the social network to try to reach a new, younger audience.

But if Samuel Etienne does it on his behalf, this is not the case with BFMTV which launched its first live Wednesday evening, a stream where the head of the channel's health service, Margaux de Frouville, answered questions from Internet users on the Covid-19 and vaccination.

"No thank you ... no need ... stay where you are"

As soon as it was announced, this new meeting and new format was rejected by part of the Twitch community: “Break it up”, “No thank you… no need… stay where you are”, “I hope it will be a total flop ”,“ Come on, all the trolls must come together against this opportunism ”… And it did not fail, in addition to some technical problems, the stream was marked by a hostile chat, as detailed in

Le Figaro

.

I read a lot of negative comments about this initiative.


I believe in never judging before looking.


Good luck to my colleagues in this adventure, I'll look at you, I canceled my aqu 6pm aqua-pony.

https://t.co/XxyB0zxNYs

- Samuel Etienne (@SamuelEtienne) March 3, 2021

“We knew that we were going to be expected at the turn, undergo a kind of hazing, that's the game,” comments Julien Mielcarek, digital editor of BFMTV and in charge of this launch on Twitch.

They are surprised to see a TV channel land on their social network.

"If Julien Mielcraek of course regrets the outburst of insults," organized by a band of trolls ", he also remembers that people asked a lot of questions and that the live, scheduled for half an hour, lasted more than one o'clock.

For the digital editor, the arrival of BFMTV on Twitch is no different from the reappropriation of tools like Facebook, Twitter, Snapchat or TikTok: “This is a new playground, where we cannot are not necessarily expected.

It is a question of thinking about a format, a writing, to be surprised also, while remaining in connection with our core business: information ”.

"In the middle of the comments, very moved, there was substance"

Julien Mielcraek insists on the fact that contrary to what may have been said, BFMTV did not arrive with his hands in his pockets: “We watched a lot of streams, we are linked with Twitch, we want to respect the rules of the game . "To each media, its format, its meeting," as on the native podcast, adds the journalist, on whom BFMTV took the time, to the point of being late, some would say, the time to find the good idea. , with, for example,

The moment where

with Dominique Rizet.

"

Our Twitch folder

This first BFMTV stream brought together 22,000 Internet users (Samuel Etienne is on average 80,000), but the audience is not at all an issue for the channel, which highlights the interactivity of Twitch: “In the middle of the comments , very out of place, there was background.

The next live is scheduled for next week, March 11: journalists Matthieu Croissandeau and Fabien Randrianarisoa will comment live on Marine Le Pen's interview in

Face à BFM

.

"Each meeting will be based on current events, with faces from the air but also from the Web", specifies Julien Mielcraek.

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