A shopping street in Paris (illustrative image).

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Ludovic MARIN / AFP

Major retailers are protesting against two provisions of the Climate Bill, which aims to strengthen the supervision of window advertising on the one hand, and the restriction on the distribution of printed advertising on the other.

The most recent, the Federation of Cooperative and Associated Commerce (FCA), which represents groups of traders (E.Leclerc, the Mousquetaires Intermarché or Intersport), and the French Franchise Federation (FFF), proposed in a joint press release Tuesday “the readjustment” of two articles of the text which must soon be discussed in the National Assembly.

Screens in shop windows more controlled

Article 7, already targeted previously by a group of traders named "Touche pas à ma vitrine" as well as by the Alliance du Commerce (representing in particular downtown shops, clothing or footwear), provides to further regulate window advertising to deal with “visual pollution” issues.

The bill "proposes to submit the devices, in particular digital, installed behind the windows of stores visible from the public highway to the same rules as the supports of outdoor advertising displays", recalled "Do not touch my window" in a late press release. February.

This would have the consequence, according to them, of subjecting their showcase "to the regime of prior authorization of the mayors", an "alarming attack on the freedom to undertake and trade", which could represent "more than a million requests. authorizations each year, ”they warn.

Ban advertising in mailboxes?

"The assessment of visual or aesthetic pollution is particularly subjective, and will naturally give rise to divergent assessments from one municipality to another," also argue the FCA and the FFF on Tuesday.

Article 9 of this law, which reflects part of the 146 proposals of the Citizen's Climate Convention (CCC) retained by Emmanuel Macron, is also the subject of criticism from the two professional associations: it provides for the establishment of a mechanism aimed at prohibiting in certain territories the distribution of advertising material in letterboxes.

Arguing that these printed matter "remains (s) today one of the essential tools of expression of free competition", professionals ask for the deletion of this article and the replacement of the device by "an examination of effectiveness" of a fine sanctioning the non-compliance with a previous device, “Stop-Pub”.

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