In the so-called "affiliate advertisement" on the Internet, posting fictitious experiences such as "stains on the skin disappeared in 3 days" and promoting cosmetics etc. is a false and exaggerated advertisement and is consumed. The Consumer Affairs Agency and others have announced the names of two mail-order companies based on the Consumer Safety Law and are calling for their attention.
The company names were announced by mail-order companies "Libeiro" in Chuo-ku, Tokyo and "Shizuka New York" in Shibuya-ku, Tokyo.
According to a survey by the Consumer Affairs Agency and Nagano Prefecture, the two companies used a mechanism called "affiliate" to outsource advertising on the Internet to another company, and the stains on the skin "disappeared in 3 days." I used to advertise cosmetics etc. through the site that posted my experiences, but in reality, it did not have the effect of surely removing the stains in a short period of time as described in the experiences.
In addition, the stories posted included fictitious ones, and it was confirmed that the same photos and sentences were diverted to different products of these two companies.
The Consumer Affairs Agency claims that the two companies were involved in the decision on the content of the advertisement, and announced the company name based on the Consumer Safety Law as a false and exaggerated advertisement, calling attention.
Regarding this, "Libeiro" posted on its website, "The advertisement was created by the contractor and was not instructed, but I apologize for the inappropriate advertisement as a result." It is posted.
In addition, "Shizuka New York" told NHK that "the facts are currently being confirmed and we cannot comment."