5 minutes
Small ideas .. many millions
Dr..
Alaa Jarad
Garad@alaagarad.com
01 March 2021
Many are enthusiastic about the idea of leaving the job and starting their own business, and many put their savings on ill-considered projects, in addition to the lack of experience in matters of marketing and sales, liquidity management, tax system, and market challenges, and some may succeed with great success, and there are many examples, such as «Google »,« Amazon »and« Facebook », but certainly the percentage of companies that reach this glory is very small, so there is a safe and effective way to entrepreneurship, and success is almost guaranteed and without risk, which is« internal entrepreneurship », that is, Intrapreneurship.
"Richard Monteniz", an immigrant cleaner from Mexico, used to work for a snack company, Lay's of PepsiCo, which produces the famous product "Cheetos", and he was paid four dollars an hour. In the late eighties the company was going through financial problems. The CEO raised her, pleading with all employees to help save the company, even with a simple idea.
Richard read the call, and linked him with his constant desire for a spicy snack with the flavor of the Mexican sauces that he loved, but it was not available, and he had a simple idea, and since he was not good at presenting ideas professionally, he took some of the gentlemen 'cheetos' and prepared his own sauce He dipped the "cheetos" into it, packed it in bags, hand-drawn drawings that reflect the culture of Latin America, asked to meet with the management members, and distributed them to them. It was a surprise to him when everyone agreed on their admiration for the new product, the way it was presented, and the colors on the bag.
During the meeting, the CEO told him, "From today you will leave the mop. You are now part of the management team."
Today Richard’s fortune has reached tens of millions, and his product has turned several billions into the company. Today, Richard occupies the position of Executive Vice President of PepsiCo International, and has become a motivational speaker, and he earns 25 thousand dollars to speak at conferences, in addition to obtaining a doctorate, and his book is considered « Fleming Hot is a bestseller, and the famous actress, Eva Longria, is currently producing a movie about his life story.
The idea of internal entrepreneurship is based on allowing workers to participate in management, or in establishing a company within the company, or a production line that they supervise, and companies here aim to buy the ideas of their employees that generate great income for them, benefit the company, and at the same time retain their brilliant employees, and satisfy them Financially and morally, by giving them what they deserve, not to leave them to leave with their golden ideas.
An idea existed in the West from the 18th century, and the Procter & Gamble company used it for decades. Humans exist, and ideas exist in the thousands, but what is required is managers who realize the importance of ideas, appreciate their employees, and realize that simple ideas can generate millions for their organizations, and at a time. The same employees must not discount their legitimate right.
• Humans exist, and ideas exist in the thousands, but what is needed is managers who understand the importance of ideas and value their employees.
@Anime_Games
Garad@alaagarad.com
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Garad@alaagarad.com