Television is increasingly interested in the Twitch platform, which should allow it to reconnect with young adult audiences.

Jean Massiet, political streamer and founder of the Accropolis channel on Twitch, explains on Wednesday in "Culture Médias" the reasons for this sudden attraction.

And the new challenges facing the channels in this process.

INTERVIEW

Samuel Etienne, Thierry Beccaro and soon France Télévisions and TF1.

The Twitch video streaming platform is increasingly attracting historical television players.

Jean Massiet, political streamer on Twitch and founder of the Accropolis channel, explained in

Culture Médias

on

Wednesday 

the reasons for this sudden attraction of traditional media for the platform.

A migration that will force television channels to change the relationship with their audience, if they want to succeed in reconnecting with young audiences.

>> Find Culture Médias in replay and podcast here

Because it is the main objective of this arrival of television channels on Twitch: to attract again the public of teenagers and young adults.

"It is a logical change which reflects the current evolution of the media", estimates Jean Massiet, who recalls that the audiences of television channels are aging.

"They are over 60, on average."

"Young people are afraid that Twitch will lose its sincerity"

But how can channels reach young people again?

"It is not by making television shows better than they were before," assures the streamer.

"It's just coming to terms with the fact that kids don't watch TV anymore. They're on their cellphones, on their laptops, and they're on social media. Twitch is one of them."

According to the founder of the Twitch Accropolis channel, television has understood the value of investing in this platform in order to reach a young audience.

But this will force the channels, according to him, to change their relationship to their audience.

“On Twitch, the codes and ways of doing things are different from television,” he observes.

"And the audience on Twitch is very demanding."

A requirement which, for Jean Massiet, bears on the need to create a bond between the streamer and his audience. 

>> READ ALSO -

 Government spokesperson Gabriel Attal launches his show on Twitch and YouTube

But another difficulty arises for TV channels that want to use Twitch: part of the platform's loyal audience is wary of traditional media, which are deemed boring.

"Some of them take a rather dim view of the fact that the 'old media', the big houses, land on the platform", confirm Jean Massiet.

"They are afraid the platform will lose its sincerity."

It is up to the TV channels, therefore, to prove that they can adapt to the new needs of the public they are seeking to win back.