How long can the voice chat room be popular for one yard?

　　Our reporter Sun Qiru

　　With two taps on the screen, you can share the same chat room with famous entrepreneurs, investors and other industry top coffees. If you "raise your hand" to speak, you may also have direct voice conversations with these big coffees.

Do you want to try such a software?

　　After the rise of the instant voice social software Clubhouse, recently, some domestic Internet companies launched the Chinese version of Clubhouse.

Some people even predicted that "a large number of Chinese version of Clubhouse will appear next."

Has voice socialization hit the pain points of demand, or is it a wind that comes and goes quickly?

　　Musk "detonated" voice chat room

　　"If you haven't used Clubhouse now, you are ashamed to say that you belong to the Internet industry." A seemingly joke is actually a vivid description of the recent fire in this voice social software.

　　Clubhouse is an instant audio social software founded in the United States.

Every open chat room, as long as you are interested in the topic, you can click in and listen at any time.

If you want to speak, just "raise your hand", and you can open a microphone at any time after being approved by the chat room host.

　　On January 31, the newly promoted world's richest man and Tesla CEO Elon Musk posted a message on the social platform to announce that he will create a chat room.

The next day, netizens flocked to the 5,000-person limit for the first time and had to open an additional listening room and even start a live broadcast on another video platform.

　　Unlike many voice social software, Clubhouse implements an invitation system, and users must obtain an invitation code to register and log in.

　　Musk’s celebrity effect and the scarcity of invitation codes made Clubhouse so popular that it can only experience voice, invitation login, and instant burning after listening, making instant voice chat attractive for a while.

　　The Chinese version of Clubhouse may welcome the competition

　　The Chinese version of Clubhouse is also speeding up.

　　On the evening of February 20th, Zhu Xiaohu, Managing Director of Jinshajiang Venture Capital, Zhou Yahui, CEO of Kunlun Wanwei, Du Yongbo, Managing Director of China Renaissance Capital, and famous host Jiang Changjian, etc. carried out with the theme "Can China be a Clubhouse?" More than an hour of communication and discussion.

This seminar was held on the "Dialog Bar", a freshly released domestic audio social product.

　　Dialogue Bar app includes industry exchanges on topics such as "opportunities behind the rise of new consumer brands", as well as social topics such as "Is it the norm in today's workplace to take life for money", and interest groups such as "Midnight Ghost Story Solitaire" .

People in the chat room can only communicate via voice.

This allows it to add a simpler communication and dialogue scene compared with other social apps with various functions.

　　"I can fight fiercely with others, or be a quiet listener" "It's more like an online audio roundtable discussion", said the users who have experienced Dialogue Bar.

A media practitioner who faced distress in the rise of short videos bluntly stated the reason why he was attracted to audio social software, "It is an opportunity for the uncle from the media who is not good in appearance, but still has some dry goods."

　　In addition, after logging in to the software, users can follow each other but cannot communicate via private messages. If they must deepen their understanding, both parties have to "open a room" for voice conversation.

Coupled with the invitation-based registration system, some people define Dialogue Bar and Clubhouse as "semi-acquaintance audio social" software.

　　Feng Yousheng, CEO of Inke, introduced that after the explosion of Clubhouse in early February, the Inke team realized the lack of similar high-quality social products in China and the huge market space.

After deciding to enter the venue, Inke’s internal innovation team responded quickly and worked overtime before the Spring Festival to start execution.

After completing the R&D, design and testing of the entire product in 6 days, it will be launched on New Year's Eve in 2021.

According to several Internet practitioners, many domestic companies are developing apps similar to Clubhouse, and voice social networking has become a hot topic for a while.

　　The future of "Voice Version Zhihu" is uncertain

　　In fact, similar functions have already been embedded as plug-ins in software such as QQ, Himalaya, and Lychee.

Voice social apps such as Oxygen Voice and Claws have already appeared on the market, but most of them are based on vertical apps such as game socialization and dating, and they have not succeeded in "out of the circle" to gain public attention.

　　With the help of Clubhouse, can voice social networking start a new round of venture capital boom?

Due to issues such as community operation capabilities, communication quality control, and monetization mode, the Chinese version of Clubhouse will face many challenges.

　　At the beginning of its launch, Clubhouse took the high-end user route. Before Musk, the first batch of users included famous Silicon Valley investor Marc Andreessen, Twitter founder Jack Dorsey, American talk show actor Kevin Hart and other celebrities.

Dialogue Bar currently attracts high-quality users by attracting industry celebrities to join chat rooms, so it is likened to "voice version Zhihu" by some industry insiders, but it is not yet stable in terms of topic richness, communication content quality, user stickiness, etc. .

　　Some users reflected their feelings when using the conversation bar, "Except for once I met an interested guest sharing, most of the time they scanned various chat rooms, which was meaningless, and quit again."

　　Yesterday, Dialogue Bar was removed from the Apple App Store.

Inke responded that the reason for the removal was product optimization and iteration.

In the previous 2 days, when the reporter browsed and experienced the chat rooms of the Talk Bar APP, it was common for the number of people in the chat rooms to be single digits during non-peak hours during the day.

　　Wang Peng, an assistant professor at Renmin University of China, believes that it is easy to create a whirlwind of instant voice social platforms in China, but it is difficult for startups to become stronger and bigger.

He believes that the current social platforms such as WeChat, Weibo, Douyin, and Kuaishou in China are in the world, with obvious polarization and Matthew effects. Giant traffic resources are easy to obtain users, and small platforms have a small chance of success.

Compared to making the Chinese version of Clubhouse alone, it is more practical to add corresponding modules to apps such as Weibo, WeChat, and Douyin.

　　"I especially do not recommend startup companies to make this product. The threshold is very high, the retention is poor, and the startup team will die ugly." Kunlun Wanwei CEO Zhou Yahui reminded that the early operation of Clubhouse products is extremely difficult, and the startup team should not take it lightly. imitate.