The legendary duo of electronic music Daft Punk announced their separation on Monday.

For the journalist Violaine Schütz, author of "Daft Punk: humans after all", if the two French people marked their time so much, it is because they knew how to go beyond the framework of simple music, with "a very important conceptual aspect ".

INTERVIEW

The news caused a shock wave of rare intensity in the music world.

On Monday, the French duo Daft Punk, legend of electronic music, announced their separation, after 28 years of fruitful collaboration and four legendary albums.

The announcement of the end of the adventure was made in true Daft Punk style, via an eight-minute video without words, during which one of the two members, masked as it should, activates the system. self-destruction on the other.

"I think it would be necessary when we teach Daft Punk courses in marketing schools", laughs Tuesday on Europe 1 Violaine Schütz music journalist, author of

Daft Punk: humans after all

.

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Because the influence of Daft Punk goes far beyond simple music.

"They brought a lot to the way of seeing music," continues the journalist.

"That is to say, the music is not enough on its own. The whole visual and conceptual aspect is also very important."

"Not a pop artist in the broad sense does not quote them as an influence"

This allowed the two French, winner of six Grammy Awards, to go far beyond the framework of electronic music.

"We see that artists like Kanye West or The Weeknd - they have worked with both - are completely inspired by this idea, while they are in another musical genre", points Violaine Schütz.

"And today, not a pop artist in the broad sense does not quote them in influence, we saw it with the tributes on Twitter."

To support her point, the specialist journalist cites as an example the fourth and last album of Daft Punk, released in 2013. "For their masterpiece, Random Access Memories, they teased before, they released a lot of small visual excerpts, photos, up to an excerpt from a clip at Coachella, the Los Angeles festival, "recalls Violaine Shütz.

"It raised the desire, it raised the excitement before the big release. And that really is marketing rules that work."