It has been more than a year since the outbreak of the epidemic, and people have become accustomed to wearing masks.

Under the cover of masks, even the most delicate beauties have reduced the frequency of using lipstick.

　　The Red Star Capital Bureau has learned from lipstick manufacturers and offline counters that in the past year, the sales of lipsticks have declined.

　　“The sales of lipsticks have fallen sharply, falling by almost half, but the overall color makeup is still rising. Single products like eye makeup are selling well and have risen a lot.” Xie Qi (pseudonym), business manager of a cosmetics company in Guangzhou Tell Red Star Capital Bureau.

　　Lipstick sales fell by nearly half

　　Eye makeup products are selling very well

　　"Everyone is wearing masks, and the lipstick is not painted a lot." Xie Qi said that his company's lipstick sales have fallen sharply in the past year, down by about 50%.

　　However, Xie Qi's company not only produces lipsticks, but also makes makeup products such as eye shadow, eyeliner and eyebrow pencils.

He believes that the lips are hidden under the mask, and consumers' attention has shifted from the lips to the parts that are still exposed, such as the eyes.

　　"It's just that the single product of lipstick has declined, but last year's eye makeup products sold very well, such as eyeliner, eyebrow pencil, and eye shadow. These are all selling very well." Xie Qi said that the overall sales of makeup is still showing. Uptrend.

　　Tan Tao (pseudonym) is not as lucky as Xie Qi. He is the sales manager of another cosmetics company in Guangzhou. His main business is lipsticks and other lip cosmetics. Sales have been greatly affected in the past year.

　　"In 2019, we have to work overtime almost every night, working overtime to produce, but last year, there was less overtime because the output (without overtime) was enough." Tan Tao said.

　　Tan Tao roughly estimated that his company’s lipstick sales fell by about 40% last year. “On the one hand, it was affected by the domestic market. On the other hand, some of the products in the first half of last year could not be exported, but they recovered in the second half The foreign market is not so good either."

　　Generally speaking, the salary of the sales manager is calculated based on the order volume. Tan Tao said that his salary dropped by about half last year, almost cut in half.

　　After lipstick sales decline

　　Some brands remove it from the booth

　　On February 21, the Red Star Capital Bureau visited major cosmetics counters in the Chunxi Road business district in Chengdu, and visited the sales of lipsticks and other cosmetic products.

　　A staff member of an international brand cosmetics store told the Red Star Capital Bureau that in the past year, the sales of lipsticks were more or less affected by people wearing masks, but there were other products supporting them. In general, the store’s operations were not affected. influences.

　　Another staff at a counter of a domestic brand told the Red Star Capital Bureau that their previous showcase had lipsticks, but they have now been withdrawn. They are all other cosmetics and skin care products, and lipsticks are basically as gifts.

"(Lipstick) did not say that it will be sold off the market for the time being, but it will not be sold. It may be because the ingredients in it have to be upgraded, or it may be because everyone wears masks. Last year’s sales were not very good because everyone wears masks, maybe consumers Do you think it can be painted or not." The staff member said.

　　In addition, the staff of a makeup shop that gathers multiple brands in a certain store also told Red Star Capital that the sales of lipstick may have declined, but people who should buy makeup will still buy it. Eye makeup products are sold. well.

　　In 2021

　　Will lipstick sales rebound?

　　In the past year, masks have almost completely rewritten the beauty industry.

So, in 2021, will lipsticks still have a chance to turn around?

　　The relevant person in charge of a cosmetics company, Ms. Liu, told the Red Star Capital Bureau that the lipsticks produced by their factory can be non-stick cups and non-stick masks. "This year we asked our factory to make a lot of these lipsticks, and they also produced them last year. Many, wearing a mask has no effect."

　　"The sales of lipsticks increased at the beginning of this year, but they were not as high as in previous years." Xie Qi said.

　　Tan Tao also told the Red Star Capital Bureau that he thinks this year's lipstick industry should be better than last year.

　　"Our website has more consultations this year, which is better than last year." However, when it comes to specific lipstick sales, he feels that he has improved a bit, but he may have to wait another month to know the exact number.

Chengdu Commercial Daily-Red Star News reporter Yang Peiwen